New Delhi, 17 September 2026: Asian Footwears, one of India’s leading homegrown sports and lifestyle footwear brands, has launched a branding activation at New Delhi Railway Station (NDLS), one of the country’s busiest transportation hubs.
The activation spans platforms 14, 15 and 16 and includes branding across Platform Number signages, Directional Signages, Information signages, Side Shed Branding, Front shed Branding etc.
For Asian Footwears, the initiative goes beyond visibility. Railway stations are more than transit points but are gateways to opportunity, ambition and progress. Every day, millions of Indians travel by train in pursuit of education, employment, business opportunities and personal dreams. Through this activation, the brand aims to connect with consumers at a place that symbolises movement, aspiration and growth.
With an estimated daily footfall of over 10 lakh passengers, New Delhi Railway Station brings together a diverse audience comprising students, professionals, families, entrepreneurs, skilled workers and business travellers from across India. The activation forms part of Asian Footwears’ broader strategy to strengthen brand recall and build deeper connections with India’s aspirational consumers.
Commenting on the initiative, Mr Rajinder Jindal, Founder and Chairman, Asian Footwears, said:
“Railway stations have always been symbols of movement, opportunity and hope. Every day, millions of Indians travel in pursuit of education, employment, business opportunities and personal dreams. As a homegrown Indian brand, we see our own story in these journeys. Through this activation, we aim to connect with consumers whose ambition, resilience and determination are shaping India’s growth story, while reinforcing Asian Footwears as a trusted companion for their everyday travels.”
The campaign also complements Asian Footwears’ ongoing association with cricket icon MS Dhoni, whose journey from a railway employee to one of India’s most admired sporting icons continues to inspire millions. His story reflects the determination, perseverance and ambition that resonate strongly with consumers across the country and align closely with the brand’s philosophy.
Over the years, Asian Footwears has invested across multiple consumer engagement channels, including television, digital media, retail environments, outdoor advertising and celebrity-led campaigns. The NDLS activation marks a strategic extension of these efforts, allowing the brand to engage with one of the largest and most diverse audiences in the country while reinforcing its connection with the everyday aspirations of Indian consumers.
About Asian Footwears
For three decades, Asian Footwears has been dedicated to serving consumers with a wide range of high-quality products. Its portfolio includes sports shoes, canvas and sneakers, PU and Phylon sandals, EVA footwear, and school shoes for men, women, and children crafted from top-grade materials to ensure comfort, durability, and style.
