New Delhi / Lucknow, 25th Nov 2025: Asian Footwears, one of India’s fastest-growing homegrown footwear brands, has announced a renewed strategic roadmap to lead the country’s transition toward accessible, value-driven, and sustainably designed footwear. With India’s footwear consumption at just 1.5 pairs per person per year, significantly below the global average of 6–8 pairs, the industry is preparing for a major expansion phase. Backed by an investment commitment of Rs 100 crore dedicated to business growth and brand development, Asian Footwears is poised to strengthen its role in the fast-evolving Indian footwear sector.
With the domestic market valued at USD 18.77 billion in 2024 and projected to more than double by 2033, rising aspirations, rapid urbanisation, and demand from tier-2 and tier-3 cities are driving new growth trajectories. Positioned at the intersection of quality, affordability, and innovation, Asian Footwears aims to accelerate this industry-wide transformation.
Central to the company’s growth strategy is a significant expansion of national distribution and production capacity. Asian Footwears is aligned to scale its presence to 1,00,000 multi-brand outlets across India, supported by a growing network of exclusive brand outlets (EBOs), which is slated to reach 100 stores. In parallel, the company is setting up two new manufacturing units, adding 10 million pairs of annual production capacity. Current expansion efforts are focused on high-growth markets including Uttar Pradesh, Haryana, Punjab, Himachal Pradesh, Delhi, Rajasthan, and Gujarat, with EBO expansion following a cluster-led model to ensure operational efficiency and deeper customer connectivity.
Aayush Jindal, CEO, Asian Footwears, said: “Our goal is to become India’s most loved homegrown footwear brand and to make our innovations accessible across the widest possible set of touchpoints, both in India and globally. We are seeing very strong traction in tier-II and tier-III markets, where consumers who were earlier unexposed to branded or high-quality footwear are now responding exceptionally well, aided by the wider choices offered through e-commerce.
In tier-I cities, competition from global brands is intense, but our value proposition continues to resonate. Asian Footwears is among the fastest-growing mass-premium brands in sports and casual footwear, offering style, durability, and comfort at accessible price points. For instance, at around the Rs 1,500 price range, customers experience comfort and design quality typically associated with higher-priced brands, which is why we enjoy strong customer loyalty.”
Asian Footwears’ rapid rise is also anchored in its brand-building initiatives. The company’s association with M.S. Dhoni, celebrated for his resilience, composure, and leadership, has significantly strengthened consumer trust and aspiration. Under the “Go Chase” brand platform, Asian Footwears has executed two major nationwide campaigns. The brand has further deepened regional engagement through integrations with high-impact programmes such as Kaun Banega Crorepati and Bigg Boss, enhancing visibility and connection across priority markets.
