Mumbai, 26 November, 2025: In a dramatic burst of colour across the Bandra-Worli Sea Link, Asian Paints marked the night with a stunning illumination to celebrate its new role as the Official Colour Partner with the Board of Control for Cricket in India (BCCI) for India’s Home Cricket.
In a first-of-its-kind moment for the category, the Sea Link—one of Mumbai’s most iconic structures—came alive in a powerful display of colour. The installation featured a dynamic sequence of hues drawn from Asian Paints’ expansive palette of 5300+ shades, symbolizing the vibrancy, emotion and energy that cricket evokes across the nation. The creative expression celebrated Team India’s spirit, using colour as the binding force between fans, the game and the brand.
The Sea Link was chosen because it represents movement, progress and connection—values deeply embedded in both Indian cricket and Asian Paints’ own journey. The lighting experience was designed as a public celebration, visible across the city, allowing fans to witness the partnership announcement in a bold, unmissable way.
As the first brand in the paints and décor category to partner with the BCCI, Asian Paints marks a significant milestone, not just in sports collaborations, but in how design and colour can shape cultural moments. With its unmatched legacy, deep expertise in colour technology and leadership in décor innovation, Asian Paints continues to be India’s definitive authority on colour. This landmark activation further reinforces the brand’s ability to create large-scale, meaningful experiences that blend art, emotion and storytelling.
Please find the link to the Sea Link illumination https://youtu.be/D_8vYfVNJn8?si=LbDzq6FZcbNVZkSr
