National, September 22, 2026: Some of the most enduring things in life are built one small piece at a time and held together by a bond strong enough to make them last. Bringing this thought to life, Asian Paints Wood Adhesives has launched Asian Paints Hydronaa and Asian Paints Ultraa, two new products designed to bring together durability, ease and performance to the woodworking community. To celebrate the launch, the brand brought in 250 distributors from across India to create a monumental 384 sq. ft. wooden mosaic creating a landmark moment for the brand. The achievement is now officially recognised in the Asia Book of Records as the ‘Largest Wooden Mosaic Artwork Created by an Organization’.
Built around the thought ‘A Better Bond Starts Here’, the activation turned a product benefit into a shared experience. Each distributor applied the new launched Asian Paints Hydronaa adhesive to individual wooden panels, and affixed together, with the individual pieces coming together to create one striking installation. In doing so, all the distributors who are instrumental in taking Asian Paints Wood Adhesives to the market became an integral part of the brand’s launch story.
The 384 sq. ft. mosaic comprised individual wooden panels, each affixed by a participating distributor. The panels were then placed onto the larger installation using Asian Paints Hydronaa, making the product an intrinsic part of the record.
As panel after panel came together, the artwork took shape, transforming hundreds of individual contributions into one cohesive piece. The final mosaic installation also served as the backdrop for the reveal of Asian Paints Hydronaa and Asian Paints Ultraa, creating a visual connection between the record attempt and the brand’s next chapter.
The activation brought together three elements – the scale of the installation, the participation of 250 distributors and the collaborative nature of its creation. More importantly, it gave the distributor community an active role in marking the launch and the record attempt, bringing alive the important role they play in the brand ecosystem.
The initiative reflects Asian Paints’ broader approach to the homes and spaces it serves, bringing together products, people and expertise to create solutions that make a meaningful difference to everyday life. As a brand with a long-standing understanding of the home, its expansion into Wood Adhesives builds on this expertise while addressing an important need within the woodworking ecosystem: creating furniture that is built to last.
The installation also brings the product proposition to life in a tangible way. Asian Paints Hydronaa, the new premium waterproof wood adhesive, is powered by advanced waterproof polymer technology and is designed for durable bonding in demanding woodworking applications. Its superior spreadability, easy application, high bond strength and 10% higher coverage make it suited to for applications where resistance to water and humidity is important. At its core, Hydronaa is built around a simple benefit, helping furniture last longer by protecting it from the impact of water.
Alongside Hydronaa, Asian Paints has also launched Ultraa, its new and improved everyday woodworking adhesive. The upgraded product offers better coverage, superior spreadability, easier application, improved bubble repairability and high bond strength, while retaining the trust built with existing Ultraa users.
Together, the two launches represent Asian Paints’ focus on developing purpose-led adhesive solutions for the woodworking community, addressing some of the everyday requirements of the woodworking process.
Speaking about the initiative, Amit Syngle, MD & CEO, Asian Paints Ltd., said, “At Asian Paints, our understanding of the home has always gone beyond what people see on its walls. It is about the many products, materials, people and skilled hands that come together to create spaces that are built to last. As we expand our Wood Adhesives portfolio with Hydronaa and Ultraa, we are bringing this understanding to another important part of the home-building ecosystem. Our distributor partners have been an integral part of our journey, and this initiative is a celebration of that partnership. Bringing 250 distributors together to create a single piece of art reflects something we have always believed – that when individual strengths come together, they can create something far greater. The record attempt makes the occasion memorable, but the larger significance lies in celebrating the people who help us take our solutions to consumers and the woodworking community across the country.”
About Asian Paints Limited:
Asian Paints is India’s leading paint and decor company and ranked among the top 8 coatings companies in the world with a consolidated turnover of ₹ 35,516 crore (₹ 355 billion) in FY’26 and with a market capitalization of approx. ₹ 2,627* billion. Asian Paints along with its subsidiaries have operations in 14 countries across the world with 25 paint manufacturing facilities, servicing consumers in over 60+ countries through Asian Paints, Apco Coatings, Asian Paints Berger, Asian Paints Causeway, SCIB Paints, Taubmans and Kadisco Asian Paints. Asian Paints also offers a wide range of Home Décor products and is an emerging strong player in the Home Improvement and Décor space in India.
