ASICS SportStyle launches ‘Her Heritage’ campaign in India with Soha Ali Khan


ASICS SportStyle has released the global ‘Her Heritage’ crusade in India tby launching ‘Her Heritage’campaign in India.

ASICS limited started as Onitsuka Corporation Limited on September 1, 1949. Its organizer, Kihachiro Onitsuka, started producing ball shoes in his old neighborhood of Kobe, Hyogo Prefecture, Japan. Not long after the scope of sports exercises enlarged to an assortment of Olympic styles utilized all through the ’50s, ’60s, and ’70s by competitors worldwide. On July 12, 2010, ASICS purchased the Swedish outside brand Haglöfs, for SEK1,000,000,000 ($128.7 million).On October 4, 2011, it was declared that ASICS would be the new official pack maker for the Australian Cricket Team, supplanting German producer Adidas. To make its image more mainstream in India it has dispatched the “Her Heritage” crusade. The mission film highlights entertainer and creator Soha Ali Khan depicting her legacy and the job her mom has played in her life consistently.

With the Her Heritage crusade, ASICS SportStyle is praising ladies who seek after their interests proudly. This assortment of shoes has been made for all ages of ladies who challenge limits and cause a ripple effect on the planet, with extra special care. The models inside this assortment, purposely sport double tones, amazing tones of White and Gold, speaking to the strength and magnificence of a victor, overlaid with straightforward and breathable work. Remarking on the dispatch of the new mission, Rajat Khurana, Managing Director, ASICS India, and South Asia stated, “The legacy alludes not exclusively to one’s parentage yet in addition to the social legacy educated by the nation and culture one experiences childhood in. With the ‘Her Heritage’ crusade, we need to commend the connection between Mother and Daughter and the effect that they have had on one another’s life and development, and Soha Ali Khan is the ideal fit to depict the equivalent.” The assortment incorporates three ASICS SportStyle outlines: the path motivated GEL-Nandi, the especially agreeable GEL-Quantum 360 6, and the Japan S PF. The wide assortment of styles inside the new womenswear offering takes into consideration the wearer to pick an outline that reflects and praises them in their undertakings to explore different avenues regarding their general surroundings.


Please enter your comment!
Please enter your name here