Mumbai, 3rd November 2026; Aspect QSR, through its leading brand Nom Nom Express, is delighted to announce an exciting collaboration with Aspect Bullion & Refinery for the #BaoKhaoGoldPao Contest, running from November 1 to November 10, 2026. This unique initiative brings together great food and the excitement of winning gold, offering customers an engaging and rewarding experience.
As part of the campaign, Nom Nom Express has introduced a special Lucky Draw Menu at participating outlets, giving customers an opportunity to participate in the contest while enjoying their favourite offerings. Customers purchasing from the designated menu will receive a scratch card, which can be used to enter the lucky draw by completing the required registration details. The campaign is designed to make every day dining more exciting by adding an element of surprise and the possibility of winning a valuable prize.
The campaign will be supported by an integrated communication strategy across digital and in-store touchpoints, including influencer collaborations, social media promotions, along with promotional displays and digital screens at participating outlets. These initiatives will help create awareness, encourage participation and amplify the campaign’s reach.
Commenting on the Collaboration, Mr. Sandeep Singh, CEO, Aspect QSR, said, “At Aspect QSR, we are constantly exploring innovative ways to enhance the customer experience and create meaningful connections with our consumers. Our collaboration with Aspect Bullion & Refinery through the #BaoKhaoGoldPao Contest adds a new dimension to the Nom Nom Express dining experience. By combining our food offerings with the excitement of a lucky draw, we hope to make every visit more memorable, engaging and rewarding for our customers. This initiative reflects our commitment to bringing fresh and exciting experiences to our consumers.”
Mr. Darshan Desai, CEO, Aspect Bullion & Refinery, said, “This collaboration presents an exciting opportunity to connect with customers through an engaging and rewarding experience. Gold has always held a special value within individuals, symbolising celebration, prosperity and meaningful moments. Through our partnership with Aspect QSR’s Nom Nom Express, we aim to make the excitement of gold more accessible to consumers while creating memorable experiences through an innovative customer engagement initiative. We look forward to bringing this campaign to life and engaging with customers in a fresh and exciting way.”
Through this collaboration, Aspect QSR and Aspect Bullion & Refinery aim to deliver a distinctive customer experience that the appeal of delicious food with the allure of gold, making the #BaoKhaoGoldPao Contest a celebration of great taste, excitement and rewarding moments.
About Aspect QSR: Aspect QSR is a multi-brand quick service restaurant company focused on building consumer-led food brands across everyday eating occasions. Its portfolio includes Nom Nom Express, Indie Rasoi and 1762 Sandwiches & Rolls, with each brand designed around a distinct food proposition, from Pan-Asian social eating and Indian comfort food to quick, satisfying bites.
Built as a house of brands, Aspect QSR brings together differentiated brand identities with system-driven operations, with a focus on consistency, accessibility and relevance to evolving consumer preferences.
Website: https://aspectquickservicerestaurants.com/
Instagram: https://www.instagram.com/aspect_quickservicerestaurants/
Nom Nom Express
Website: https://nomnomexpress.in/
Instagram: https://www.instagram.com/nomnomexpress_ind/
About Aspect Bullion & Refinery Pvt Ltd: Aspect Bullion & Refinery is a trusted pioneer in India’s precious metals industry, built on the pillars of purity, technological innovation, and complete pricing transparency. With deep expertise across refining, state-of-the-art minting, and automated distribution—including pioneering automated live-rate bullion solutions—the company provides refinery-direct, certified gold and silver to retail buyers, corporate institutions, and jewellers nationwide.
Website: https://www.aspectbullion.com/
Instagram: https://www.instagram.com/aspectbullion/
