Chandigarh, 22nd September 2026: As part of its continued efforts to strengthen its retail presence across India, ASUS India, the Taiwanese technology giant, today announced the launch of its new Pegasus Hybrid Store in Chandigarh. Located at SCO 27, Sector 20-D, Chandigarh, the new store spans 800 sq. ft. and introduces ASUS’ new Hybrid Store design, marking the first such store format in India.
The store will offer consumers an extensive portfolio of ASUS products across categories, including Vivobook, TUF, Republic of Gamers (ROG), All-in-One PCs, Desktops, ASUS tablets and a wide range of accessories such as mice, keyboards, adapters and more. The new store further expands ASUS’ retail presence in Chandigarh, taking the total number of ASUS stores in the city to three.
The launch also marks an expansion of ASUS’ retail network in the Punjab branch, which now comprises one ASUS Exclusive Store (AES), one Hybrid Store and the newly launched Pegasus Hybrid Store. The new store brings together ASUS’ consumer, gaming and creator-focused portfolio under one roof, providing customers with an opportunity to explore and experience a diverse range of ASUS products in an immersive retail environment. The store also features dedicated gaming experience with six high-end ROG laptops, allowing customers to experience ROG gaming firsthand. Customers can reserve a gaming seat through ROGVerse or simply walk into the store and enjoy the gaming experience.
Talking about the expansion Arnold Su, Vice President, Consumer & Gaming PC, ASUS India, said, “The launch of our first Pegasus Hybrid Store in India marks an important step in our retail expansion journey. Chandigarh is an important market for ASUS, and with this new store format, we are bringing our diverse portfolio of consumer, gaming and creator-focused products together under one roof. The new store is designed to offer consumers a more engaging experience, while making it easier for them to discover and experience the latest ASUS innovations. As we continue to expand our retail footprint, we remain committed to creating more meaningful touchpoints for our customers across the country.”
Address of the retail store: ASUS Pegasus Hybrid Store – The Computer Syndicate, SCO 27, Sector 20-D, Chandigarh – 160020
About ASUS
ASUS (2357.TW) is an innovative technology leader delivering the world’s most comprehensive AI solutions across Infrastructure, Physical AI, AI PC/Devices, and Engineering the AI Advantage. Guided by its “Ubiquitous AI. Incredible Possibilities” strategy, ASUS is bringing enterprise-to-edge AI to life. The ASUS portfolio also includes the ROG and ProArt sub-brands, which serve gamers and creators worldwide.
