India, 23rd April 2026 – ASUS India has announced the pan-India availability of its latest premium laptop lineup, introducing a new generation of AI-powered Zenbook and Vivobook devices to consumers across the country. Built around ASUS ‘Design You Can Feel’ philosophy, the lineup reflects a strong focus on material innovation and user-centric design. Featuring the proprietary Ceraluminum™ chassis, the devices combine durability with lightweight construction, delivering a premium tactile experience while maintaining portability for everyday use.
The newly available portfolio includes the ASUS Zenbook S14 (UX5406AA), ASUS Zenbook DUO (UX8407AA), ASUS Zenbook A14 (UX3407NA), ASUS Vivobook 14 (X1407AA), ASUS Vivobook 16 (X1607AA), ASUS Vivobook S14 (S3407AA), and ASUS Vivobook S16 (S3607AA). The Zenbook range starts at INR 179,990, while the Vivobook lineup is available from INR 98,990 onwards.
Powered by next-generation Intel® Core™ Ultra Series 3 processors and Qualcomm Snapdragon® X2 platforms, the portfolio delivers advanced on-device AI capabilities, ultra-portable form factors, and thoughtfully refined user experiences across segments.
The new Zenbook and Vivobook models are now available across ASUS Exclusive Stores, ASUS Hybrid Stores, ASUS E-shop, Flipkart, Amazon, and authorized ASUS retail partners across India. The ASUS Zenbook A16 (UX3607OA) will be available for purchase.
Price and Availability:
| Model | Starting Price | Availability |
| ASUS Zenbook S14 (UX5406AA) | INR 179,990 | Offline: ASUS Exclusive Store, ASUS Hybrid Store, Croma and Authorized ASUS retail partners, Online: Amazon & ASUS Eshop |
| ASUS Zenbook DUO (UX8407AA) | INR 299,990 | |
| ASUS Zenbook A14 (UX3407NA) | INR 185,990 | Offline: ASUS Exclusive Store, ASUS Hybrid Store and Authorized ASUS retail partners
Online: Amazon, ASUS E-shop |
| ASUS Vivobook 14 (X1407AA) | INR 98,990 | ASUS E-shop & Flipkart |
| ASUS Vivobook 16 (X1607AA) | INR 101,990 | ASUS Exclusive Stores, Reliance Digital, Croma, Vijay Sales, authorised retail partners, Amazon & ASUS E-shop |
| ASUS Vivobook S14 (S3407AA) | INR 128,990 | ASUS Exclusive Stores, ASUS Hybrid Stores, Reliance Digital, authorised retail partners, Flipkart & ASUS E-shop |
| ASUS Vivobook S16 (S3607AA) | INR 131,990 | ASUS Exclusive Stores, ASUS Hybrid Stores, authorised retail partners, Amazon & ASUS E-shop |
Powering the lineup are Intel® Core™ Ultra Series 3 processors and Qualcomm Snapdragon® X2 platforms, delivering advanced on-device AI capabilities with up to 80 TOPS of NPU performance. This enables faster multitasking, smoother content creation, improved productivity, and more efficient power management, making the devices well-suited for modern workflows spanning work, learning, and entertainment.
The ASUS Zenbook S14 leads the lineup as an ultra-portable premium device, featuring a lightweight ~1.2 kg design and an ultra-slim profile, complemented by a 14-inch 3K OLED touch display. Powered by Intel® Core™ Ultra Series 3 processors, it delivers responsive performance and up to 27 hours of battery life, making it ideal for users who prioritize mobility without compromising on productivity.
The ASUS Zenbook DUO introduces dual-screen versatility with two 14-inch 3K OLED touch displays, enabling seamless multitasking and flexible workflows. Backed by Intel® Core™ Ultra 7 processor and up to 32 hours of battery life, designed for professionals and creators seeking a more dynamic and multitasking efficient work setup.
The ASUS Zenbook A series (A14) brings together ultra-lightweight design and AI-powered performance, powered by Snapdragon® X2 processors. With designs starting under 1 kg and long-lasting battery life, the series is tailored for users looking for portability alongside next-generation AI-driven computing experiences.
Expanding the portfolio, the Vivobook lineup balances performance, design, and accessibility. Vivobook 14 and 16 are built for everyday computing with AI-enabled productivity and enhanced security features, while Vivobook S14 and S16 offer performance-focused configurations, long battery life, and modern, refined designs suited for users seeking both style and capability.
About ASUS
ASUS is a global technology leader that provides the world’s most innovative and intuitive devices, components, and solutions to deliver incredible experiences that enhance the lives of people everywhere. With its team of 5,000 in-house R&D experts, ASUS is world-renowned for continuously reimagining today’s technologies for tomorrow, garners more than 11 awards every day for quality, innovation, and design, and is ranked among Fortune’s World’s Most Admired Companies.
