Avantra, India’s House of Sarees and Ethnic Wear, today unveiled its most anticipated festive edit of the year, “The Gulistan Edit”, a collection that breathes poetry into textiles and carries the grandeur of royal gardens into every drape. The collection was launched by Avantra’s brand face, celebrated actress none other than, Rukmini Vasant, in a grand event at Avantra, Phoenix Marketcity, Bengaluru, that brought together fashion, heritage, and artistry.
THE COLLECTION
From Palace Gardens to Your Drape
Rooted in the grandeur of royal aesthetics, The Gulistan Edit draws its soul from the gulistan — the royal gardens that once flourished within palace walls. These were not mere landscapes; they were expressions of harmony, symmetry, and artistry, where blooming florals, winding vines, and geometric jaalis came together in perfect, living balance. Poets wrote of them. Emperors commissioned them. Artisans immortalised them in stone, marble, and inlay.
Avantra now invites you to drape a piece of that history.
The Gulistan Edit translates this timeless visual language into textiles through two distinct yet deeply connected craft traditions. Intricate floral motifs inspired by palace garden frescoes find new life on luxurious weaves, while the precision of geometric jaali patterns lends a structured, architectural elegance to the silhouettes. Together, they form a collection that is at once historic and utterly contemporary — an ode to gardens that once bloomed in stone and marble, now reinterpreted in threads and prints.
Across silks, organzas, and handwoven weaves, The Gulistan Edit offers a curated range of sarees and ethnic ensembles crafted for the woman who carries tradition with effortless confidence. This festive season, wear a piece of history.
“The Gulistan Edit is our love letter to India’s living art. We wanted to create a collection that a woman doesn’t just wear for an occasion, but one she feels in her bones — that rare sense of carrying something ancient and making it entirely her own. That is what Avantra – My Way is about.”
— Spokesperson, Avantra
THE TWO CRAFTS
Two Languages. One Garden.
The Gulistan Edit speaks in two distinct voices — each rooted in the same royal inspiration, yet expressing it in entirely its own way.
The Printed Cottons — Gardens in Bloom, Worn Lightly
In the printed cotton sarees, the motifs of the Gulistan take on a softer, more intimate expression. Delicate florals and garden patterns are imprinted onto breathable cottons — capturing the essence of royal gardens in a lighter, more wearable form. These are sarees for the woman who carries elegance effortlessly; perfect for daytime, intimate gatherings, and moments of understated grace where beauty speaks in a whisper.
The Banarasi Sarees — Woven in the Language of Royalty
In the Banarasi sarees, the royal motifs of the Gulistan come alive in opulent zari. Intricate jaals, kalgas, and floral bels are woven with the precision of a master craftsman — each thread echoing the richness of courtly attire and the grandeur of ceremonial dressing. These are sarees that command a room, that announce an occasion, and that carry within every shimmer of zari the memory of a civilisation at the height of its artistry. To drape a Gulistan Banarasi is to step into that magnificence.
VOICE OF THE COLLECTION
Rukmini Vasant on The Gulistan Edit
“Indian ethnic wear has always felt deeply personal to me — it carries a sense of identity, culture, and quiet confidence. What I love about Avantra is how beautifully it blends tradition with individuality. The Gulistan Edit instantly drew me in with its delicate florals, intricate jaali-inspired details, and the thoughtfulness woven into every piece. It feels timeless, yet so expressive. For me, fashion has always been about feeling like the most authentic version of yourself, and Avantra truly celebrates that spirit. I’m incredibly happy to be associated with a brand that encourages every woman to embrace her own story with confidence and grace.”
— Rukmini Vasant
ABOUT AVANTRA
India’s House of Finest Sarees & Ethnic Wear
Avantra is a celebration of India’s ethnic elegance — a House that brings together the country’s finest sarees and ethnic wear under one roof. A culmination of tradition, craftsmanship, and fashion from across the nation, Avantra is home to a colourful bouquet of over 50 textile crafts and ethnic-wear brands, united by an unwavering commitment to quality, fashion-forward curation, and pricing integrity.
What sets Avantra apart is its hybrid shopping experience — a seamless blend of modern retail and personalised assisted buying, unlike anything in traditional formats. Every visit to Avantra is a journey through India’s weaving traditions, guided by artisan drapists and styled by fresh drops that arrive every month. From sarees and kurtas to accessories and blouse customisation, Avantra offers a holistic wardrobe experience backed by superlative services including saree-finishing and in-store styling assistance.
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Because every drape is a declaration.
Avantra, My Way.
