Friday, March 10, 2023: The year is 2023. Across age groups, geographies, languages and cultures, the world is talking about one thing- Artificial Intelligence.
And while the debates are divided, and the opinions differ about many of its particularities, there’s one thing everybody agrees upon- AI is the future.
So what happens when the prophesied future shows signs of bias from the past?
AI, as a machine learning tool that learns its intelligence from all the data humans have generated over the years, seems to have also learnt some of our biases.
Based on this premise, Axis bank in collaboration with GREY Group India has launched an eye-opening campaign which calls for people to come together to build a future of #FinanceWithoutBias.
“This realization comes as a shock. The future of technology is actually stereotyping women. On one side, we have all been smitten by AI platforms and then these come to light. Our hope is that this campaign helps to fix gender bias, both at an individual level and at an AI level. Trust AI is listening”, says Anusha Shetty, Chairperson & Group CEO, Grey & AutumnGrey India.
The campaign has been conceptualized by GREY Group, produced by Picture In Focus Studios.
Watch the film here: https://www.youtube.com/watch?v=3FktsTvmWgk&t=14s
Brand Name: Axis Bank
Agency Name: Grey Group India
Chairman & Group CEO: Anusha Shetty
Managing Director & Chief Creative Officer: Sandipan Bhattacharyya
Chief Intelligence Officer: Arun RamanGroup Chief Operating Officer: Ketan Desai