Across the world, parents are increasingly seeking natural, chemical-free solutions for their children’s health and well-being. Founded in 2020 by husband-and-wife duo Riddhi and Ripul Sharma, BabyOrgano was born out of this growing need among modern parents for safe and authentic Ayurvedic wellness products for kids.
The company has now raised INR 20 Crores in a Pre-Series A funding round led by RPSG Capital Ventures, with participation from existing investor Sauce.vc. The funds will be used to accelerate product innovation, strengthen marketing initiatives, and scale operations as BabyOrgano moves toward its vision of achieving INR 100 Crore+ revenue by FY27.
“At BabyOrgano, our mission has always been to bring the science and purity of Ayurveda into every child’s growing-up journey,” said Riddhi Sharma, Founder & CEO, BabyOrgano. “This investment comes at a time when awareness and trust in natural, Ayurvedic care for children are growing rapidly. With a 40%+ repeat customer rate and a strong innovation pipeline, we are committed to redefining kids’ health and wellness for a new generation of parents.”
BabyOrgano has earned the trust of over a million parents through its range of clinically tested and child-safe Ayurvedic formulations. Its flagship product, Baalprashan Swarnaprashan Drop which is India’s first clinically approved Swarnaprashan, designed to strengthen immunity, enhance memory, boost concentration, and support overall growth and brain development. Other popular products include Cold Relief Roll-On, Cough Syrup, Sitopaladi Churna, Chocovita Milk Mix, and Ayurvedic gummies, all combining traditional wisdom with modern convenience.
“BabyOrgano sits at the confluence of two powerful consumer trends — the rise of Ayurveda as credible science and the growing demand for safe, chemical-free childcare,” said Abhishek Goenka, Managing Partner at RPSG Capital Ventures. “The founders have demonstrated exceptional clarity in brand building and consumer trust. We believe BabyOrgano can become a category-defining brand that represents India’s heritage of holistic wellness while meeting modern parenting needs.”
Yash Dholakia, Partner at Sauce.vc, added, “BabyOrgano has built a trusted Ayurvedic wellness brand for kids with high repeat purchases and strong consumer love. We’re excited to continue backing Riddhi and Ripul in their mission to make Ayurveda a natural part of every child’s wellness routine.”
From a mother’s quest for authentic Ayurvedic care to becoming one of India’s fastest-growing Ayurvedic wellness brands for kids, BabyOrgano’s journey is a testament to purpose, trust, and innovation. With this funding boost, the brand is poised to bring the purity of Ayurveda to every child’s growing-up years — naturally and scientifically.
