Bajaj Allianz Life Insurance is the latest company to reference the Association of Mutual Funds in India’s (AMFI) legendary “Mutual Funds Sahi Hai” campaign. Bajaj Allianz has started a campaign called ‘Ye Bhi Sahi Hai,’ which attempts to raise investor awareness of the benefits of guaranteed return plans.
The campaign employs real-world scenarios to raise awareness about the need for having a well-balanced financial portfolio in order to realize future life goals such as paying for a child’s higher education, repaying home loans, traveling abroad, and so on.
Consumers today seek financial solutions to assist them to fulfill their long-term life goals while avoiding risky situations such as stock market volatility and fluctuating interest rates, according to a company press release.
It is critical to concentrate on investing in guaranteed return plans that ensure these goals are attained with some assurance. These plans help to balance the risks in one’s financial portfolio by providing a steady stream of income that can be used to fund one’s long-term goals, even if one’s risk appetite is modest.
The goal was to offer a trustworthy and genuine advice message. We wanted to make an impression, a shift in the way people thought about this product.
According to Mehra, while searching for market-linked returns, investors should take a little less hazardous approach. The majority of investors seek a guaranteed return on their investment. We soon began speaking with a group of consumers who lacked the risk appetite to participate in the market.
They’re basing the execution on peer-to-peer advice to make it relevant. As a result, the message is both approachable and timely. They wanted to retain the core of their brand intact while accomplishing this. As they conceptualized the campaign, this was essentially the premise.
What exactly is a guaranteed return strategy? According to Mehra, it is a product that eliminates the risk of future revenue streams while also providing life insurance.
They’ve noticed a shift in consumer preference toward guaranteed plans during risky times because they provide capital protection and predictable returns.”
The target group is an affluent consumer who wants to lower his investment portfolio’s risk factor. Mehra goes on to say that Bajaj Allianz is one of the most well-known brands in the industry today and that he is unconcerned about conveying the message to the public.
According to Mehra, the company has seen increasing adoption of digital services as a result of the COVID pandemic. It’s been good for the company as a whole.
Dezerv, a fintech company, has made a joke over the ‘Mutual Funds Sahi Hai’ campaign with two humorous advertisements.