Pune, 23rd July 2026 – Bajaj Auto Ltd., the world’s most valuable two and three-wheeler manufacturer, added to Pulsar’s 25 year celebration with the launch of ‘My Pulsar Story’, a global campaign inviting riders from around the world to share their journeys. Every rider has a Pulsar story. For some, it was their first motorcycle; for others, it was the ride that forged lifelong friendships, unforgettable road trips, or the confidence to chase something bigger. Today, from Mumbai to Mexico City, Bogota to Bengaluru, Rio de Janeiro to Buenos Aires, these stories span continents, connecting millions of riders through a shared passion for Pulsar.
Over the last 25 years, Pulsar has become far more than a motorcycle. It has been the first performance bike for millions, the machine that carried friends across cities and countries, the reason strangers became riding partners, and the backdrop to countless milestones. Today, that community extends across the globe, where every ride has added a new chapter to the Pulsar story.
Since its launch in 2001, Pulsar has redefined sports motorcycling by making performance accessible to a new generation of riders. Today, with over 2 crore motorcycles sold, Pulsar has been a key driver in Bajaj Auto’s presence in over 100 countries. Supported by a portfolio spanning 125cc to 350cc, it has become one of the world’s largest sports motorcycle brands.
The ‘My Pulsar Story’ campaign will run from 21st July to 4th September 2026. Riders can participate by posting their stories on Instagram in any format – photographs, reels, videos, artwork, music, performances or AI generated content using the hashtag #MyPulsarStory and tagging @mypulsarofficial.
Entries from riders across India and the world, alongside creators, heritage owners and celebrities, will be featured across Pulsar’s global social channels. Weekly winners will receive exciting rewards, while one winner from each country gets a Pulsar NS400z.
Whether it was your first ride to college, your first solo road trip, or the journey that sparked a lifelong passion for motorcycling, this is your opportunity to tell your story to the world. Bajaj Auto invites riders everywhere to share their #MyPulsarStory and become part of a global celebration shaped not by the brand, but by the people who ride it.
Speaking on the announcement, Sumeet Narang, President, Marketing, Bajaj Auto Ltd., said: “Every Pulsar has a story, but more importantly, every rider has one. For 25 years, Pulsar has been more than just a motorcycle. It has inspired a generation to embrace performance motorcycling, enabled millions of first rides, and brought together a passionate community that spans countries, cultures and generations. It is remarkable to see how riders around the world continue to share the same passion and sense of belonging, with every journey, friendship and milestone helping shape the Pulsar legacy. With ‘My Pulsar Story’, we are inviting everyone from first-time owners to lifelong enthusiasts to share those experiences, inspire others, and tell the world what being Definitely Daring means to them.”
About Bajaj Auto Ltd:
With over 21 million motorcycles sold in over 100 countries, the Bajaj brand is truly “The World’s Favourite Indian.” It is India’s No. 1 motorcycle exporter, with two out of three bikes sold internationally carrying a Bajaj badge. The company is also the world’s largest manufacturer of three-wheelers. Bajaj Auto is the first two-wheeler company in the world to have reached a market cap of INR one trillion and continues to be the world’s most valuable two-wheeler company. It has been delivering products that have best-in-class design and technology and are built on uncompromised quality for the past 75 years. The company’s unwavering commitment to new product initiatives has made it future-ready.
