Banijay Asia and EndemolShine India have scored an unprecedented double win on OTT, with two of their marquee formats – Bigg Boss 19 and Rise and Fall – ruling as the No. 1 and No. 2 most-watched shows in India this week as per Ormax Reports.
Bigg Boss 19 continues its unstoppable reign at the top with 7.4 million viewers, growing sharply from 6.6 million last week. Meanwhile, Rise and Fall, the disruptive new format froEndemolShineia, has surged into the No. 2 spot, leaping from 3.8 million to 4.9 million viewers in just one week.
Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India, said: “To have not just one, but two of our shows topping the OTT charts is a phenomenal moment for us. Bigg Boss 19 continues to be the gold standard of entertainment with it’s enduring power, while Rise and Fall shows the appetite for bold, new formats. This double success is a testament to our vision of creating content that entertains, innovates, and resonates across audiences. And we’re only just getting started.”
This back-to-back success underscores Banijay Asia and EndemolShine India’s unmatched dominance in the content space, proving their ability to deliver both legacy blockbusters and fresh, breakthrough formats that keeps audiences hooked.
