Chhath Mahaparv is one of India’s most sacred and vibrant festivals, celebrated with deep faith and devotion across Bihar, Jharkhand and other parts of the country. Symbolising purity, gratitude, and the bond between humans and nature, the festival is an enduring reminder of India’s rich cultural roots.
This year, Bank of Baroda, one of India’s leading public sector banks, has partnered in a special cultural initiative dedicated to Chhath Mahaparv. The initiative includes the launch of a soulful musical tribute that captures the essence of the festival, i.e. its rituals, emotions, and the spirit of togetherness that binds communities.
Through this association, Bank of Baroda aims to honour the traditions that define India’s cultural fabric while giving contemporary expression to the stories and sentiments that continue to inspire millions. The Bank’s support underscores its belief that institutions play a meaningful role not just in economic growth, but also in preserving the cultural and emotional connections that unite people.
The musical tribute brings alive the grandeur and grace of Chhath, from the reverence offered to the rising and setting sun to the collective prayers of families gathered along the riverbanks. Through evocative visuals and heartfelt lyrics, the song celebrates the devotion and strength of faith that lie at the heart of the festival. The song has touched many hearts, reaching about 3 lakh views in just 24 hours.
Speaking on the association, Mr. Suresh Gajendran, Deputy General Manager (Marketing & Branding) Bank of Baroda, said, “Bank of Baroda has always believed in celebrating India’s traditions and values that bind us together. Through this initiative, we are proud to support an effort that beautifully captures the spirit of devotion and cultural pride that the Chhath festival represents.”
For Bank of Baroda, the initiative goes beyond cultural appreciation. It reflects the Bank’s larger purpose of staying connected to the people and communities it serves by celebrating their stories, preserving their heritage, and contributing to the collective spirit that defines India.
The Bank continues to engage in efforts that highlight the depth and diversity of India’s traditions, while also recognising the importance of culture as a bridge between generations. Through its support for this initiative, Bank of Baroda reaffirms that progress is not only about economic advancement, but also about nurturing the values, beliefs, and expressions that make India truly unique.
