Mumbai, October 26, 2026: Baskin Robbins, India’s largest ice cream and dessert chain, is expanding its presence in the indulgent dessert segment with its entry into the waffle category through a new range of New York Loaded Waffles. The launch marks a strategic extension of the brand’s portfolio beyond ice cream, tapping into the evolving demand for innovative dessert formats and premium indulgence. Featuring indulgent ingredients loaded in the waffle base, distinctive toppings and the option of ice cream pairings, the range reflects Baskin Robbins’ focus on diversifying its offerings, creating new consumption occasions and strengthening its play in India’s evolving dessert market.
Moving beyond conventional waffle offerings, the New York Loaded Waffles stand out with their distinctive sandwich format, bringing together two waffle layers with indulgent fillings. The range features brownie, cheesecake and chocolate chip ingredients loaded in the waffle bases, complemented by rich spreads, sauces and crunchy toppings. Consumers can enjoy these layered creations on their own or pair them with Baskin Robbins ice creams for a more indulgent dessert experience.
The lineup features four distinct flavour combinations. The Blueberry ’N White Chocolate Waffle brings together velvety white chocolate spread, blueberry sauce and French biscuit flakes, with the option of pairing it with Blueberry Cheesecake Gelato. The Brownie ’N Nutella Choco Chip Waffle combines a brownie-loaded base with creamy Nutella and chocolate chips, with an ice cream pairing featuring Chocolate & Roasted Hazelnut Gelato. For those drawn to caramelised flavours and contrasting textures, the Cheesecake & Lotus Biscoff Crumble Waffle combines a cheesecake-loaded base with Lotus Biscoff spread and crunchy crumble, with the option of Biscoff Ice Cream. Rounding off the range, the Chocolate Overload Waffle features a chocolate chip-loaded base with gooey milk chocolate spread and chocolate chips, with an ice cream pairing featuring Bavarian Chocolate Ice Cream.
Mohit Khattar, CEO, Graviss Foods Pvt. Ltd. (Baskin Robbins India), said, “At Baskin Robbins India, innovation is central to how we continue to delight consumers. The addition of New York Loaded Waffle sandwiches allows us to bring a fresh perspective to a familiar favourite. Our New York Loaded Waffles combine American flair and heritage with our understanding of Indian palates. They offer distinctive ways for consumers to enjoy their sweet treats and snacks. This launch reflects our continued focus on expanding our portfolio with exciting offerings that blend international taste, texture and choice.”
The New York Loaded Waffles will be available across 1,150+ Baskin Robbins parlours in 320+ cities, with prices starting at ₹150 + GST. Consumers can also order the range through Swiggy and Zomato.
About Baskin Robbins India
Baskin Robbins entered India in 1993 through a joint venture with the Graviss Group. The first manufacturing plant outside of North America opened near Pune. Offering delicious and gratifying treats in over 290 cities with over 1000 parlours, Baskin Robbins is today one of the largest QSR chains in India and the largest in the Ice Cream industry by far. In addition to parlours, you can find Baskin Robbins at over 5000 leading retail (Modern trade, Hypermarkets and General Trade) touch points as well as top notch hospitality, multiplex and airline companies in India. Baskin Robbins also has a leading presence on multiple food aggregator and e- commerce platforms. In addition to India, Graviss also exports Baskin Robbins products to other countries in the SAARC region including Nepal, Srilanka, Maldives etc.
The group is also one of the few manufacturers authorized to manufacture the brand Baskin Robbins for India and other countries around it. For more details, please visit www.baskinrobbinsindia.com | Baskin Robbins Instagram, Facebook, Twitter
