Mumbai/ Delhi, 19 June 2026: For years, Beardo has challenged what it means to be a man in modern India, not through stereotypes, but through self-expression, confidence, and the belief that grooming is a form of identity. Today, that philosophy finds its boldest expression yet as India’s leading men’s grooming brand, Beardo, is turning up the intensity of its iconic Godfather fragrance universe with the launch of Godfather Mafia and Godfather Revenge. The latest additions were unveiled at Flipkart Glam Up Fest 2026 in New Delhi and Amazon Beautyverse in Mumbai, marking the next chapter in one of the brand’s most successful fragrance franchises.
In a fragrance market crowded with inspirations and imitations, Beardo made a different choice with the Godfather universe: rather than selling notes, it sells an identity. The Godfather is not modelled after another perfume. He is an archetype—commanding, self-assured, someone whose presence is felt before he speaks. It is this philosophy that has turned Godfather into one of Beardo’s most loved franchises, with a bottle selling every 15 seconds and a loyal fanbase that wears the fragrance as a signature, not just a scent. These fragrances add a new dimension to the Godfather universe, providing bold scent adventures that mirror different sides of today’s man.
Godfather Mafia is created for the man who naturally draws others’ attention to him. It is a fragrance that embodies an expression of “the man with the inherited aura—he doesn’t follow the code; he writes his own,” which signifies confidence, power, and individualism. The tagline of Bad By Choice suggests that this fragrance was designed specifically for those who blaze their own trail and lead by their own timetables.
Godfather Revenge embodies the two qualities of tranquil confidence and a tough exterior. The tagline “The Man Who Will Never be Forgotten, The Man Who Walks by in Silence and Leaves Behind Fear” captures the mystery and strength contained within the perfume bottle. “Feared By Many” conveys a strong message to those men who create an impact without uttering a single word.
The Godfather Revenge Perfume will be available in a 100 ml bottle, priced at ₹1,700. Both fragrances mark the start of a bold new chapter in the Beardo brand. The launch of Godfather Revenge, which features Danish Pandor as the face of the campaign, evokes images of dominance, power, and unrivaled confidence while solidifying the identity of the Godfather.
“The Godfather collection has consistently been one of our best-performing fragrance franchises, mirroring the evolving aspirations of today’s consumers. With Godfather Mafia and Godfather Revenge, we wanted to take this universe to a new level—with unique personalities that echo confidence, influence, and individuality. These launches expand our premium fragrance offer and demonstrate our commitment to delivering memorable scent experiences to the modern Indian man,” said Siddhartha Roy, Chief Business Officer, Beardo.
With these launches, Beardo further strengthens its premium fragrance portfolio, creating fragrances that go beyond grooming to become a powerful statement of personality, attitude and presence.
