New Delhi | 2025Beatit Entertainment, a leading sports and event management company, has announced two major milestones in its cricket portfolio for 2025, comprehensive stadium operations management for the Himachal Pradesh Cricket Association (HPCA) at the iconic Dharamshala Cricket Stadium and Match Entertainment for BCCI – WPL 2025 and IPL Playoff (New Chandigarh).
As part of its collaboration with BCCI, Beatit Entertainment has been entrusted with complete match entertainment management for the Women’s Premier League (WPL) 2025 and the playoff match (New Chandigarh) of the Indian Premier League (IPL). The mandate includes planning, production and execution of in-stadium entertainment experiences, VR Game, light and sound show, synchronised fireworks designed to enhance spectator engagement during India’s most-watched cricket events.
In parallel, Beatit Entertainment was appointed as the venue operations and entertainment management partner for HPCA Dharamshala. The scope of work covered hospitality management, stadium aesthetics, match entertainment programming, branding and overlays and synchronized light and firework displays.
For the Dharamshala fixture, Beatit Entertainment reimagined premium hospitality areas through distinct, zone-specific thematic concepts:
Corporate Boxes: Red and Gold Design Theme
VVIP Enclosure: Black and White Design Theme
Clubhouse: Metallic Blue and Silver Design Theme
The key enhancements included redesigned premium buffet layouts, curated bar installations, decorative wall panelling and individualized visual identities for each hospitality zone. Additionally, over 30,000 square feet of concourse branding and visual installations were deployed across concourses and spectator areas to elevate the overall stadium experience.
Responding to the feedback following the inaugural match in Mohali, HPCA requested an upgraded mid-innings entertainment format. Beatit Entertainment delivered a three-minute synchronized spectacle, integrating precision fireworks choreography, laser lighting and coordinated illumination across the stadium.
The performance coincided with India’s strong first-innings showing, significantly amplifying crowd response. The mid-innings show received extensive traction on social media, with visuals of the fireworks and light display widely shared across digital platforms, reinforcing the role of live entertainment in enhancing broadcast and in-stadium experiences.
The 2025 mandates with BCCI and HPCA mark a significant step in Beatit Entertainment’s growth journey, reinforcing its position as a trusted execution partner for cricket boards, stadium authorities and major sporting leagues in India.
The Dharamshala Cricket Stadium, globally known for its scenic setting and capacity to host international fixtures attracts close to 700,000 spectators annually. Under the leadership of Anurag Thakur, former BCCI President and senior cricket administrator, Beatit Entertainment was entrusted with complete operational management for the India vs South Africa 3rd T20 International.
Established in 2012, Beatit Entertainment was founded with the objective of building a scalable sports and event management platform. With its operational roots in event production and technical services dating back to 2010, the company brings over a decade of hands-on expertise in managing large-scale, high-visibility sporting events.
