Sunfeast Mom’s Magic Shines is built on the profound belief that behind every individual’s shine is a mother who believed in them first. This Mother’s Day, in collaboration with Zepto, the brand brings this warm thought alive through its campaign ‘To The One Behind Our Shine’.
Across top metro cities, consumers ordering via Zepto will receive a complimentary pack of Mom’s Magic Shines along with a thoughtfully designed Mother’s Day greeting card. At the heart of the experience is a simple yet powerful message:
“We could have printed a message here. But it would never be able to match anything you write with your hands and heart.”
The initiative encourages people to pause, put their feelings into words, and celebrate the quiet support behind their everyday shine.
Commenting on the initiative, Mr. Suraj Kathuria, VP and Head of Marketing – Biscuits, Foods Division ITC Ltd. said,
“Mothers have a unique way of shaping our journeys through their quiet belief and constant encouragement. This Mother’s Day, with the initiative ‘To The One Behind Our Shine’, we wanted to create a simple yet meaningful moment that inspires people to pause and express their gratitude, thereby celebrating the Mother – the one who truly helps us shine.”
In a world of instant messages and everyday rush, the initiative is a gentle reminder of the warmth and meaning that handwritten words still hold.
This Mother’s Day, Sunfeast Mom’s Magic Shines turns a simple act into something lasting—reminding us that the words we write today can stay with our mothers forever.
