National, October 12, 2026: For a true biryani lover, finding a great plate is worth going the extra mile. The best biryanis may not always be the ones dominating social feeds or drawing the biggest crowds, but the ones people will cross neighbourhoods, follow word of mouth and return to again and again. Building on this passion for discovering the next unforgettable biryani, Thums Up is back with the third season of its Toofani Biryani Hunt, continuing its journey of celebrating India’s deep-rooted love for biryani and the unmistakable pairing of Thums Up with the dish.
Hosted by Chef Ranveer Brar, the latest season follows his Toofani crew as they chase the stories, flavours and people behind some of the country’s hidden gems local biryanis. From time-tested recipes and decades-old establishments to home chefs whose food has become a closely guarded local favourite, the season goes where a true biryani lover would go: beyond the obvious, guided by curiosity, word of mouth and the promise of a plate worth remembering. Through the Toofani Biryani Hunt, Thums Up celebrates this culture of discovery and the people who know exactly where to find the next great plate.
Sumeli Chatterjee, Category Head – Sparkling Flavours, Coca-Cola India and South-West Asia, said, “A plate of biryani, an ice-cold Thums Up and friends around the table set the stage for stories to unfold and new adventures to begin. In the new season of Toofani Biryani Hunt, Chef Ranveer Brar and his friends venture beyond the usual favourites to discover hidden gems that bring each city’s biryani culture to life. By celebrating flavour over fame, we are shining a light on places that have earned people’s love, one plate at a time. Our partnership with DAAWAT brings together two brands that belong at the heart of the biryani occasion, making every shared plate even more Toofani with Thums Up.”
For this season of the Toofani Biryani Hunt, Thums Up has partnered with DAAWAT for the first time, bringing together two brands that share a deep love for biryani and a commitment to creating distinctive experiences around the dish. The partnership brings together Thums Up’s Toofani spirit and DAAWAT’s expertise in rice to celebrate the craft, stories and many traditions that make biryani such a deeply loved part of India’s food culture.
Ritesh Sud, Chief Marketing Officer – India & Far East, LT Foods Ltd. said, “DAAWAT® has a deep and enduring relationship with biryani lovers. From owning Biryani occasions to creating memorable experiences around the dish, our endeavor has been to bring people together and celebrate the many traditions, flavours and stories that make biryani so special. By partnering with Thums Up for their Toofani Biryani Hunt, we aim to discover and celebrate authentic biryani stories and create a more engaging experience for biryani lovers across the country.”
Through the Toofani Biryani Hunt, Thums Up continues to celebrate the passion, curiosity and conversations that surround India’s love for biryani. As the hunt unfolds on Instagram, the platform aims to put these stories at the centre of food conversations, giving biryani lovers across the country the best way to discover their next favorite biryani spot.
About The Coca‑Cola Company
The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. We sell multiple billion-dollar brands across several beverage categories worldwide. Our portfolio of sparkling soft drink brands includes Coca‑Cola, Sprite and Fanta. Our water, sports, coffee and tea brands include Dasani, smartwater, vitaminwater, Topo Chico, BODYARMOR, Powerade, Costa, Georgia, Fuze Tea, Gold Peak and Ayataka. Our juice, value-added dairy and plant-based beverage brands include Minute Maid, Simply, innocent, Del Valle, fairlife and AdeS. We’re constantly transforming our portfolio, from reducing sugar in our drinks to bringing innovative new products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and carbon emissions reductions across our value chain. Together with our bottling partners, we employ more than 700,000 people, helping bring economic opportunity to local communities worldwide. Learn more at www.coca-colacompany.com and follow us on Instagram, Facebook and LinkedIn.
About LT Foods Limited
LT Foods Ltd. [NSE: LTFOODS, BSE: 532783] is a leading global FMCG company in the consumer food space. It is a leading player globally in the specialty rice and rice-based foods business for more than last 70 years. The company delivers the finest quality and taste experiences in more than 85 countries across India, the U.S., U.K., Europe, the Middle East, the Far East and the Rest of the World. The company’s flagship brands include DAAWAT®, one of India’s most loved and consumed Basmati brands, Royal®, which is North America’s most loved brand and many more. The company is proudly expanding into the future food preferences of millennials by offering organic food in global markets and supplying organic food-ingredients to leading businesses. The company is committed to nurturing the goodness of food for people, the community and the planet. With a consolidated revenue of around Rs. 11,023 crore as of FY’26, LT Foods has an integrated “Farm to Fork” approach with a well-entrenched Distribution Network with Global Supply Chain Hubs backed by automated state-of-the-art and strategically located Processing Units in India, the U.S. and Europe, and a robust distribution network with 1400+ distributors across the globe.
