Mumbai, 14 May 2026: This Mother’s Day, the shopping trends on Snapdeal reflected a strong preference for trendy fashion and lifestyle purchases, with non-metro cities contributing over 80% of orders across women-focused categories between 1–10 May 2026. Emerging non-metro cities such as Lucknow, Jaipur, Kanpur, Ludhiana, Indore, Surat, Bhopal and Dehradun are among the key contributors. Aspirational shoppers across emerging non metro cities are increasingly driving demand for trendy fashion and lifestyle purchases, reflecting the broader consumption-led momentum highlighted in the Economic Survey 2025–26.
Women’s ethnic wear, handbags, fashion jewellery, watches and footwear were among the most purchased categories during the period. More than 80% of purchases across these categories were made at price points below ₹499, indicating the growing preferences of value-fashion shopping, where consumers are increasingly looking for stylish designs, trendy collections along with value-led purchases during occasion-based shopping moments.
On Mother’s Day (10 May 2026), four out of the top five searched keywords on Snapdeal belonged to women-focused categories, including women’s tops, kurta sets, sarees and watches, reflecting strong consumer interest in affordable fashion, everyday lifestyle products.
The shopping trends also reflect a broader shift towards more intentional and value-conscious spending among Indian consumers.
Achint Setia, CEO, Snapdeal, said, “The Mother’s Day trends reflect how consumers across emerging centres are becoming increasingly active during new shopping occasions. The next phase of India’s consumption growth is increasingly being driven by aspirational shoppers in emerging markets, where ecommerce is enabling wider access to trend-led categories.”
The trends further underline the growing momentum of ecommerce adoption across smaller cities, particularly for fashion and lifestyle-led purchases, as consumers increasingly prioritise value-conscious shopping across everyday categories.
About Snapdeal
Snapdeal is one of India’s leading e-commerce companies focused on India’s large and growing value segment. It hosts trendy, quality, value-priced merchandise in key categories like home, fashion, beauty, and personal care. In line with its exclusive focus on the value segment, more than 80% of the orders are from outside metro cities. Over the last several years, the company has enhanced its expertise in catering to mid-income users with a budget-led approach to spending. To ensure transparent and delightful customer experience, Snapdeal does not add any platform charges or handling fee or any delivery charges regardless of the order value. Snapdeal’s customers pay the same price that they see on the platform.
