India, July 06, 2026: As Bhima Jewellers continues to strengthen its presence across markets, the brand remains deeply committed to celebrating the craftsmanship, trust, and cultural heritage that have defined its legacy over the years.
In line with this vision, Bhima Jewellers has announced actor Janhvi Kapoor as its brand ambassador. The association marks a significant milestone for the brand as it seeks to deepen its connection with consumers across regions while staying true to the values that have shaped its journey.
Janhvi Kapoor brings together a rare blend of South Indian heritage and pan-India appeal, making her a natural fit for the brand. Her ability to resonate with audiences across generations and geographies reflects the evolving aspirations of today’s consumers, who value both cultural authenticity and contemporary expression.
For generations, Bhima Jewellers has been a part of life’s most cherished celebrations, creating jewellery that embodies timeless craftsmanship while evolving with changing consumer preferences. Through this partnership, the brand aims to further strengthen its relevance among a new generation of consumers while continuing to uphold the trust and excellence that have long been its hallmark.
The collaboration also carries a strong cultural significance. Janhvi’s deep-rooted connection to South India, coupled with her widespread popularity across the country, mirrors Bhima Jewellers’ own journey of taking its rich South Indian legacy to a wider national audience. Together, the partnership celebrates a shared appreciation for heritage, tradition, and modern aspirations.
Sharing her excitement, Janhvi Kapoor said: “Some of my fondest memories are of seeing jewellery become a part of our family’s celebrations and milestones. It holds stories that are passed down through generations. That’s what makes my association with Bhima Jewellers so special. With a legacy spanning 100 years, Bhima Jewellers beautifully reflects trust, tradition, and timeless craftsmanship, and I’m delighted to join its legacy”
Commenting on the association, Bhima spokesperson stated, “At Bhima Jewellers, we have always believed that jewellery is much more than an ornament. It is a part of life’s most treasured moments, carrying memories, emotions, and traditions across generations. Janhvi Kapoor’s warmth, elegance, and deep appreciation for her roots make her a natural fit for our brand. There is an authenticity about her that resonates with the values we hold close, and we are delighted to welcome her to the Bhima Jewellers family. We look forward to celebrating timeless stories, meaningful connections, and special milestones together.”
Through this association, Bhima Jewellers continues its commitment to creating meaningful connections with consumers across the country, bringing together heritage, craftsmanship, and contemporary relevance in every piece it creates.
About Bhima
The visionary Shri K. Lakshminarayana Bhattar founded Bhima, a beacon of elegance and heritage, in 1925. From its inception, Bhima has been synonymous with exceptional craftsmanship and has become a distinguished name in the realm of jewellery in South India. Boasting 21 stores strategically located across Karnataka, Andhra Pradesh, and Tamil Nadu and has strong e-commerce platform (bhimagold.com). Bhima is the epitome of timeless elegance, offering an exquisite range of jewellery in gold, diamonds, and precious stones.
Under the pioneering vision of the Late Shri. Krishnan Bhat, Bhima has spent more than a century defining what responsible, excellence-driven jewellery retail looks like in South India. The brand’s enduring relevance can be attributed to three pillars that have guided it from the outset with uncompromising craftsmanship, personalised customer trust, and a genuine philanthropic commitment to the communities it serves. Today, with a growing presence across South India, Bhima continues to honour that founding philosophy while evolving purposefully to meet the needs of a new generation of discerning customers.
