New Delhi, June 24th, 2026: Bien-être Consulting, a business consulting firm, has secured mandates from four prominent sports properties across cricket, tennis, volleyball, and korfball, significantly expanding its footprint in India’s sports ecosystem.
The mandates include the Korfball Premier League (KPL), owned by Sportybharat; Game Changers South Africa Champions (GCSAC), the reigning champions in the World Championship of Legends; Game Changers Falcons (GCF), a franchise in the upcoming World Tennis League; and Ayodhya Superkings (ASK), a franchise team in the Uttar Pradesh Pro Volleyball League (UPPVL).
The marquee events are scheduled across the second half of 2026. These include the inaugural season of the Korfball Premier League, which is set to be held in September 2026. It will feature leading Indian players like Yamini Dehloo, Alisha, Yuri Sethi, Sarang Sharma, Sourbh Dalal and Rajat Kumar Saini.
The portfolio also includes the Game Changers South Africa Champions, the defending World Championship of Legends (WCL) 2025 champions, who will return to defend their title in October 2026. The squad features an iconic line-up of cricket legends, including AB de Villiers, JP Duminy, Imran Tahir, Wayne Parnell, and Richard Levi, bringing together some of South Africa’s most celebrated names in the game as they look to build on their championship-winning legacy.
The Game Changers Falcons franchise will compete in the World Tennis League in December 2026, featuring a world-class line-up led by former World No. 1 and Grand Slam champion Daniil Medvedev, global tennis star Nick Kyrgios, Indian doubles legend Rohan Bopanna, India’s top-ranked men’s singles player Sumit Nagal, and former World No. 3 Elina Svitolina.
The franchise reflects Game Changers’ commitment to bringing some of the biggest names in international tennis to fans through a premier global team competition.
The fourth mandate covers Ayodhya Superkings in the Uttar Pradesh Pro Volleyball League (UPPVL), featuring prominent Indian volleyball players such as Amit Gulia, Muthusamy Appavu, Jasjodh Singh, Tanish Choudhary and Shekhar Pundir.
Under this collaboration, Bien-être Consulting will serve as the Strategic Branding and Sponsorship Partner, which will oversee sponsorship development, brand outreach, strategic partnerships, and growth initiatives for the respective properties.
Commenting on the partnership, Sheetal Kharka, Founder, Bien-être Consulting, said: “One of the biggest challenges brands face today is gaining meaningful access to marquee athletes. While many companies aspire to associate with global sporting icons, budget constraints often limit those opportunities”.
“These properties create a unique middle ground, allowing brands to engage with internationally recognised athletes, passionate fan communities, and high-quality sporting platforms in a more strategic and cost-effective manner,” she said.
“At Bien-être Consulting, we see tremendous potential in helping brands build authentic partnerships that deliver both visibility and measurable business outcomes,” she added.
The vision behind these partnered properties extends well beyond competition. While the Korfball Premier League is focused on accelerating the sport’s growth through grassroots development, structured pathways, and increased visibility, Game Changers is building a portfolio of high-impact sports IPs across cricket, tennis, and emerging sports, creating platforms that combine elite competition, fan engagement, commercial value, and long-term brand equity.
Similarly, Ayodhya Superkings aims to elevate volleyball by developing a professionally managed franchise that strengthens the sport’s ecosystem while creating meaningful opportunities for fans, athletes, and brand partners.
The development comes at a time when India’s sports economy is witnessing strong commercial momentum. According to WPP Media’s Sporting Nation 2025 report, the Indian sports economy crossed the $2 billion mark for the first time in 2025, reaching ₹18,864 crore and growing 13.4% year-on-year, driven by sponsorships, media rights, and athlete endorsements.
The sector has nearly doubled in size over the last four years, highlighting the growing opportunities for sports properties, athletes, and brands alike. As sports consumption, live events, and brand investments continue to grow across India.
About Bien-être Consulting
Bien-être Consulting is a full-fledged business consulting firm that helps companies drive growth through sales strategy, branding, media relations, sponsorships, and strategic networking. Founded by Sheetal Kharka, a former banker and business media professional with over two decades of experience in sales and business development, the firm started with small media, sponsorship, and branding mandates. Today, its association with marquee sports properties across cricket, tennis, volleyball, and korfball marks a significant milestone in its growth journey.
