National, 3rd November 2025: Ramayana is one of the most celebrated epics of India that transcends eras and generations. Keeping this spirit alive in a modern and engaging format, BIG FM, one of India’s leading radio networks unveils ‘BIG Ramayana’, an audio-video series retelling the legend of Lord Ram. Narrated by celebrated actor Saurabh Raaj Jain, BIG Ramayana, beautifully presents the complete story of Ramayana, in an engaging, bite-sized and immersive reel format.
The first episode of BIG Ramayana premiered on 20th October 2025, the launch also featured the BIG Ramayana Anthem Song, a soulful tribute celebrating the essence of dharma, devotion and timeless storytelling. The series brings the epic to life through innovative formats such as AI-enhanced reels, radio audio drama, podcast episodes, celebrity-led capsules, RJ specials and trivia segments, making it accessible and engaging for today’s audiences.
The initiative uniquely blends storytelling with new-age technology, covering the entire Ramayana through AI-generated reels, a nod to how Gen Z consumes content today. By combining mythology with modern storytelling formats, BIG FM aims to engage younger audiences on social media while offering meaningful, culturally rooted content.
Sharing his thoughts, Sunil Kumaran, CEO, BIG FM, said, “At BIG FM, our audience has always been at the heart of every innovation we undertake. As a network, deep-rooted storytelling remains our top priority; it not only enables us to deliver creative, meaningful content but also opens multiple solution-based opportunities for our clients. BIG Ramayana embodies our belief in how impactful storytelling can truly be when tradition meets innovation. This first ever initiative strengthens our commitment to pushing creative boundaries and delivering meaningful, tech-driven experiences that connect deeply with our listeners.”
Adding to it, Atul Razdan, Chief Marketing & Product Officer, BIG FM, “At BIG FM, we’ve always strived to create contemporary formats that resonate with today’s audiences while staying rooted in our core philosophy of ‘Dhun Badal Ke Toh Dekho.’ With BIG Ramayana, an industry-first AI-driven storytelling experience, we aim to help Gen Z connect with and rediscover the magnificence of our timeless tales in a format that truly resonates with today’s generation.”
Catch the AI-enhanced episodes on BIG FM’s social media platforms and tune in to BIG FM every Monday to Friday at 8 am, with a repeat broadcast at 9pm. The show is also streaming on leading audio platforms like Spotify, Jio Saavn, Apple Podcasts, Amazon Prime Music, Gaana and more.
