24th December 2025, National: Bringing the spirit of Christmas to life, BIG FM, one of India’s leading radio networks, culminated its Santa Cause 2025 initiative by spreading joy among the students of The Stephen High School for the Deaf and Aphasic. The celebration was further elevated by the presence of actress Akanksha Puri, who joined the initiative in supporting the festive outreach.
Rooted in BIG FM’s belief that entertainment can be a catalyst for positive change, the initiative reinforced the network’s commitment to inclusion, community connection, and creating meaningful impact beyond the airwaves. As part of the celebrations, the children were treated to a specially curated bus joy ride across Mumbai, covering an iconic route from Dadar to the Worli Sea Link, Marine Drive via the Coastal Road, and back to Dadar.
Sharing his thoughts, Ashit Kukian, CEO, BIG FM, said, “With BIG FM’s extensive reach and deep-rooted local connect, it continues to go beyond entertainment. With campaigns like Santa Cause, we reaffirm our commitment to leverage the power of sound, on-ground engagement, and digital engagement to connect communities and create meaningful change.”
Adding to the warmth of the occasion, Bombay Tacos distributed meals, while Ultra Toys contributed toys and gifts for the children. Actress Akanksha Puri actively participated in the gifting and interaction activities, making the experience even more memorable for the students. Furthermore, BIG FM’s RJ team- RJ Sahil, RJ Dilip, RJ Rani and RJ Vrajesh led engaging activities throughout the day, creating an atmosphere filled with laughter, warmth, and festive spirit.
