India, 01st November, 2025: bigbasket, a TATA Enterprise, witnessed exceptional sales growth during Halloween 2025, recording a 400% increase in festive category sales compared to last year. The growth was driven by strong demand across costumes, masks, wigs, party decor and confectionery, as Indian consumers increasingly embraced Halloween as part of their festive calendar.
Costumes and accessories saw the highest traction, growing over 500% year-on-year, with themed decor and lighting witnessing a 400% rise. The trend was prominent among families in metros such as Bengaluru, Mumbai, Delhi, and Hyderabad, where communities hosted Halloween parties and Trick-or-Treat events.
India’s Halloween got sweeter with the chocolate and confectionery category soaring 136% year – on – year. The biggest jump came from Marshmallow, candy and jelly at 712%, followed by toffee, candy and lollypop at 291% and chocolates rising by 114%. bigbasket’s curated Halloween Store, introduced earlier in October, emerged as a key driver of this growth, offering a wide assortment of festive essentials, from spooky decor and treats to party accessories delivered in minutes.
Commenting on the strong performance, Mr. Seshu Kumar, Chief Buying and Merchandising Officer, bigbasket, said ‘Halloween has evolved from a niche occasion to a household celebration in India. This year’s remarkable response shows how our customers are looking for new ways to celebrate and create memorable experiences. With our Halloween store, we ensured that everything from costumes to candies was just a few taps away, making celebrations both fun and convenient.”
bigbasket’s 10-minute delivery service played a vital role in fulfilling last-minute festive needs, helping customers prepare for parties and community gatherings without the stress of last-minute shopping. The company’s focus on bringing together speed, variety, and festive spirit continues to redefine how India celebrates, whether it’s Diwali, Raksha Bandhan, or Halloween.
