Bengaluru, 26th Dec, 2025: BigCity Promotions, India’s leading promotions and loyalty agency, today announced the launch of ‘FanForward’, a first of its kind sports marketing platform designed to help brands convert sponsorship and advertising spends into measurable ROI.
With the upcoming T20 World Cup and IPL, the biggest challenge for marketers will be figuring out and understanding what their investments actually delivered beyond reach and impressions. Brands also often struggle with fragmented activation tools, compressed timelines, and the scale of fan attention making it difficult to move consumers from passive viewing to meaningful action.
FanFoward solves this problem by bringing together sports-led engagement formats, reward integration, and campaign measurement into a single platform, enabling brands to create interactive fan experiences around live sporting moments – helping brands keep a track of real ROI beyond impressions and visibility. Rather than standalone activations, these initiatives are designed to be tracked and evaluated against clear business objectives such as sales impact, revenue generated, engagement levels, visibility, and first-party data opt-ins.
Backed by BigCity’s 18+ years of experience delivering large-scale cricket-linked campaigns, FanForward has been essentially built to simplify execution during peak seasons, reduce dependency on multiple partners, and bring greater accountability to sports-led marketing efforts.
Speaking on the launch, Vikas Shah, Co-Founder, BigCity Promotions, said, “FanForward has been built for the realities of modern sports marketing—high ad spends, fierce competition for attention, and the increasing demand for clear, measurable results. The platform ensures brands don’t just participate in cricket season but convert it into meaningful business impact. It brings speed, precision, and ROI into a space that has historically struggled with fragmentation and delayed execution.”
