Bengaluru, 15th July, 2025: BigCity Promotions, India’s leading sales promotions and loyalty solutions agency, has unveiled a game-changing innovation — the ‘Festive Reward Strategist’, a tech-enabled, ROI-driven platform designed to revolutionize festive marketing. Built to empower CMOs and brand leaders, this intelligent tool simplifies the planning process and delivers high-impact, insight-led reward campaign strategies in just minutes. At a time when every marketing rupee must drive measurable returns, the ‘Festive Reward Strategist’ offers a competitive edge by combining data-backed recommendations, category intelligence, and audience precision in one seamless solution. The tool can be used by visiting https://www.bigcityfestiveworks.in/
The ‘Festive Reward Strategist’ is built from 18+ years of BigCity’s deep expertise in reward marketing. From FMCG, retail, durables, alcohol, automobiles, to BFSI, the tool adapts recommendations based on sector-specific learnings and campaign objectives like acquisition, product trials, repeat purchase, footfalls, engagement, and more.
With its data-backed recommendations and execution-ready output, the tool acts as a brand’s strategic springboard eliminating guesswork, shortening turnaround times, and leading to sharp decision-making. It offers a seamless bridge between strategy and implementation—making it an indispensable asset for CMOs navigating the high-stakes festive season.
The tool serves as a comprehensive pre-campaign planning engine, delivering actionable strategic value right from the start. The tool is useful in offering audience insights, competitive benchmarking and letting the brands know what rewards work for their target audience, what formats drive repeat engagement, and optimizes the marketing budget for maximum ROI, apart from many other useful insights.
Speaking on the launch of the Festive Reward Strategist tool, Vikas Shah, Co-Founder, BigCity Promotions, said, “With clear, measurable results and a strong tech-aligned execution plan, the ‘Festive Reward Strategist’ is a powerful tool for both creative and performance-led festive marketing. The festive quarter in India is most competitive and chaotic for marketers, where speed, precision and innovation are critical. The tool will help in driving results at scale with zero margin for error and create a standout campaign that is both creative and compliant, rewarding and ROI-positive,”
