Bikano, India’s #1 tidbit, and bundled food creator has dispatched its bhujia crusade, ‘Hum Se Behtar BHUJIA Ko Jaane Kaun’ to harden its situation in bhujia producing and restore its situation in the market as bhujia subject matter experts.
The namkeen and bites market in India is esteemed at about INR 35,000 crore, and over the new past it has been seeing a lot of development and keeps on growing. The expanded offer of customary tidbits like bhujia, sev, and blends has fundamentally added to the development of the area. Bikano’s goal is to infiltrate the market further by foraying into more current circulation channels and reinforcing their current channels of conveyance.
“Bhujia is made across various pieces of the nation nonetheless, contrasted with the typical bhujia which is ready from besan (gram flour), the Bikeneri bhujia is ready from ground moth lentils. Dunked in the credibility of unique Bikaneri bhujia, we are looking to grow the domain of our contributions by diverting energies towards entering more current deals and conveyance channels.
We’ll likewise be boosting the capability of computerized and other pertinent limited-time mediums to guarantee consistent presence and catch the piece of the pie. The portion of the overall industry of the Bhujia and Sev classification is 25% of the customary tidbits market in India and we are expecting an impressive deals flood in the bhujia classification”
“Bhujia not exclusively is popular in the homegrown market however there’s an always rising client interest across a few global business sectors. It is at present trading to all our significant global business sectors like the US, Canada, Europe, Gulf nations, Australia and New Zealand” added Aggarwal.
“At Bikano, we assimilate the soul of Bikaner that mirrors the genuine taste of Indian culture. With the slogan – ‘Hum se behtar Bhujia ko Jaane Kaun, we need to set up Bikano’s clout in bhujia assembling and take the situation of Bhujia experts on the lookout. Bhujia has been our heritage and the consistency of our image with the cleanliness and taste factor eventually makes our bhujia stand apart from the opposition.”
“The mission is wanted to be carried out across the channels and we’ll use all ATL and BTL exercises for speaking with our benefactors. Aloo Bhujia and Bikaneri Bhujia are among the generous supporters in the namkeen section for us. Additionally, taking a gander at the current circumstance, we as a brand are exclusively centered around esteem creation that will assist us with flourishing on the lookout. We are additionally extending our bhujia portfolio. As of late, we dispatched Aloo Bhujia Lemon Chaska, another variation with separated taste.”
To guarantee the most stretched out conceivable accessibility, Bikaneri Bhujia and Aloo Bhujia have been loaded across the organization’s general and present-day exchange organization. It is accessible in a wide scope of bundling and value focuses beginning from Rs. 5 to 1 kg family packs.