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Billboard Launches in India in Partnership with Other Side Ventures, Backed by Priyanka Khimani

4th November, 2025, Mumbai, India – Today, Billboard in partnership with Other Side Ventures Pvt. Ltd. announced the launch of Billboard India to serve one of the world’s most rapidly growing music markets and showcase its talent to the world.

Billboard India will debut a host of offerings including Billboard’s iconic charts, lists, music awards, multi-media editorial content, interviews and bios, merchandise and exclusive events, spotlighting the lingual and cultural diversity of India’s increasingly influential music industry for a global audience. Offerings will go live in early 2026.  

Featuring artists and music from across the Indian diaspora, Billboard India will cover the full spectrum of the country’s music ecosystem, including the dominance of film soundtracks, the explosive rise of independent artists, and the country’s global impact on streaming charts and numbers. 

Priyanka Khimani, media advisor and the driving force behind Other Side Ventures, has been instrumental in bringing Billboard to India. Khimani says “it will be refreshing for India to have one unifying voice to measure and highlight all the incredible growth and success that our music industry is experiencing right now. The vision is for Billboard India to be a world-class experience for the consumer, powered by a wealth of data and resources, which identifies and celebrates talent and their achievements, creating a sense of pride, influence and prestige.”

“India’s music scene is one of the most dynamic and culturally rich in the world,” said Mike Van, CEO of Billboard. “With the launch of Billboard India, we’re thrilled to recognize the country’s extraordinary diversity of sounds and artists, while connecting India’s thriving music community to our global stage. This expansion marks an exciting new chapter in Billboard’s mission to celebrate musical excellence everywhere it’s found.”  Billboard India will be based in Mumbai. The editorial team will be announced in the coming months. 

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