India, 12th August 2026: Bingo! Mad Angles, the ITC-owned snack brand, has launched a satirical campaign titled ‘Har Mad Problem Ka Mad Solution’ (The Mad Solution to Every Mad Problem), created by Tonic Worldwide. The campaign takes a topical spin on the noise of everyday arguments, spotlighting how the maddest problems sometimes need the maddest fixes.
The film centres on Mr. Grump, an eccentric character who refuses to hear anyone out. The narrative turns when a bite of Mad Angles reduces every response to an “Mmmmm,” conveniently read as agreement, resolving the standoff.
Rooted in the brand’s irreverent, unmistakably MAD world, the film brings alive a simple thought: the Mad solution to every Mad problem.
The campaign will play out across Bingo!’s digital and social platforms, amplified through meme marketing and engagement-led social content.
Campaign film: https://www.youtube.com/watch?v=4RVqx6eppZM
About Tonic Worldwide:
Tonic Worldwide is one of the most awarded independent digital agencies in India with offices in India, the USA and the Middle East. Tonic believes in shaping the brands of tomorrow, through its unique Human+AI growth framework and interconnected platforms, bringing together creativity, culture, and technology to deliver meaningful human experiences and measurable business growth. With nearly two decades of experience, Tonic has worked with brands across verticals including L’Oréal Paris, Bingo!, Aashirvaad, SBI General Insurance, Greenply, MTV, Nutralite, Motul, Parachute Baby Advansed, Aditya Birla Group, Tata Housing, Motilal Oswal Wealth Management, Shriram Finance, Kotak Mahindra Bank, Glucon-D, Welspun One, South Africa Tourism, Apparel Group (UAE), Dubai Maritime City Authority, Al Maya Group, Bahar, TASC, Dusoul and Alabama Power, amongst others.
