24 April 2025, Bengaluru: Birla Opus Paints, part of Grasim Industries under the Aditya Birla Group, today announced the launch of its new Birla Opus Paint Studio (Company Owned and Company Operated Experience Store) in Bengaluru. Following successful inaugurations of its Paint Studios in Gurugram, Lucknow, Mumbai and Navi Mumbai, this expansion reinforces the brand’s commitment to transforming the paint and décor industry through innovation, premium offerings, and a truly immersive customer experience.
Birla Opus Paints’ Bengaluru studio is thoughtfully crafted to transform the typical retail journey into an inspiring, immersive experience. The paint studio is designed as a hub of creativity, moving beyond conventional paint stores. It is an experience centre that allows customers to discover new ideas as well as touch, feel, and experience colours in a real-life environment. Customers can also receive free expert guidance on shade selection, textures, and application techniques through a personalised guide, while advanced visualization tools will help homeowners preview how their chosen colours will look in real-life settings. Beyond paints, the Paint Studio also features wallpapers, designer finishes, and specialty coating options for a holistic décor solution.
- The store will not only showcaDesigned with a customer-centric approach, the new Paint Studio in Bengaluru builds on Birla Opus se the full range of over 170+ products but also offer specialized services, including expert consultations on colour selection, innovative application techniques, and curated décor solutions inspired by the rich local heritage. This launch is a significant step in Birla Opus Paints’ growth strategy, aimed at expanding its retail footprint across India. With a focus on experiential retail, the company plans to open additional experience centres in Delhi, Hyderabad, Kolkata, Jaipur, Ahmedabad and Surat, in the coming months.
Mr. Rakshit Hargave, CEO of Birla Opus Paints, said, “Opening our first Paint Studio in Bengaluru is a defining milestone for Birla Opus Paints. This studio is more than just a physical space; it represents our dedication to innovation, excellence, and enhancing customer experience. Every element has been carefully curated to empower homeowners to transform their spaces into true masterpieces. Our goal is to create environments where customers can fully experience the transformative power of paints, making it both accessible and inspiring.”
Each and every Birla Opus Paint Studio act as a hub for the Architects and Interior Designers with a dedicated workspace for them with resources, samples and expert support allowing professionals to collaborate and create with ease. The experience centres will also offer painting services throu gh our Paint Craft Painting service, while each Paint Studio will also feature shades inspired by local culture, heritage, and architecture.
