Kolkata, 18th June 2025: Birla Tyre is proud to announce the launch of its new brand identity, including a modernized logo and a redesigned corporate website, reflecting the company’s renewed direction under its new promoters — a consortium led by Himadri Speciality Chemical and Dalmia Refractories.
Birla Tyre’s new identity is a significant milestone in Birla Tyre’s transformation journey as the new logo that features a custom-designed wordmark symbolising speed and forward motion, paired with a striking tiger mnemonic—Tyger—that embodies power, agility, and leadership. With its vivid Blue and Orange palette, the logo stands as a vibrant expression of trust, optimism, and the brand’s unwavering drive to lead. Together, these elements signal Birla Tyre’s renewed ambition and its commitment to winning in a rapidly evolving mobility landscape.
Speaking on the occasion, a company spokesperson said: “This rebranding is more than merely a visual transformation; it is a reaffirmation of our dedication to purposeful development and progress. Our new logo encapsulates the essence of Birla Tyre, which is founded on three fundamental pillars: a legacy that motivates boldness, a product line that is prepared for the future, and an unwavering commitment to continuous innovation. As this new identity signals Birla Tyre’s readiness to meet the evolving needs of the automotive industry with energy, innovation, and purpose.”
The rebranding is part of a broader effort to reposition Birla Tyre as a high-performance, future-ready brand in the Indian and Global markets. The company is set to roll out integrated marketing campaigns across digital, television, print, and outdoor platforms in the coming months, aimed at strengthening brand recall and connecting with both new-age and legacy customers.
Backed by strategic clarity, operational restructuring and fresh capital, Birla Tyre is now focused on re-entering key markets, expanding distribution reach, and building a robust product portfolio that aligns with current mobility trends and consumer expectations.
