Kolkata, 22nd October: Birla Tyres, one of India’s most trusted tyre brands, celebrated the spirit of Durga Puja with its special community initiative, ‘Maa Asche’, bringing Maa Durga closer to those unable to visit traditional pandals. The two-day initiative aimed to spread festive joy among elderly citizens, patients and individuals in care facilities, reinforcing the message of faith, inclusion and togetherness.
Inspired by the thought “If people cannot go to Maa, Maa can come to them,” Birla Tyres transformed a specially fabricated vehicle carrying an idol of Maa Durga into a travelling Durga Puja pandal, offering devotees an opportunity for darshan, prayers and pushpanjali.
Flagged off from Thakurpukur, the travelling pandal covered key locations across Howrah and Hooghly. It visited Indian Oil at Dhulagarh, Sanjiban Hospital at Fuleswar and Santosh Promoda Old Age Home & Hospital in Bagnan. The journey continued to Hindustan Petroleum at Dankuni, Simla Old Age Home and ESI Hospital at Serampore.
Speaking on the initiative, Mr. Somesh Satnalika, Business Head, Birla Tyres, said: “Durga Puja is a celebration of faith, togetherness and joy. Through ‘Maa Asche’, we wanted to bring this festive spirit closer to those who could not visit the pandals. This initiative reflects our commitment to staying connected with the communities we serve.”
Through ‘Maa Asche’, Birla Tyres brought together mobility, cultural traditions and social purpose, reinforcing its commitment to meaningful community engagement. By taking the celebrations to those unable to visit pandals, the initiative reflected the brand’s connection with the people of Bengal while celebrating the spirit of inclusion, compassion and togetherness that defines Durga Puja.
About Birla Tyre:
Birla Tyre has long been one of India’s most trusted names in tyre manufacturing, recognized for its quality, durability, and performance across commercial and off-road segments. Now, under the leadership of its new promoters, Birla Tyre is entering a new chapter of revival and reinvention. Combining its legacy with innovation, fresh capital and a renewed customer focus, the brand aims to deliver high-performance solutions for the evolving mobility and automotive sectors in India and globally.
