Mumbai, 23 January 2026: Bisleri International’s premium beverage category, Bisleri Vedica, returns as the Hydration Partner for Lollapalooza India 2026, marking its fourth consecutive year of association with the festival since its inaugural edition. At large scale live events, access to drinking water is fundamental to the overall fan experience, making hydration central to the festival planning. Through this long-term partnership, Bisleri Vedica continues to integrate hydration seamlessly into the cultural fabric of the festival, where music, movement, and shared moments come together.
Led by Bisleri Vedica, the on-ground presence will feature Vedica branded water selling carts positioned across key festival zones, along with the brand’s signature helium balloon activation, handed out free of cost and designed to move with festivalgoers throughout the day, giving consumers an immersive experience. Supporting this, Bisleri will ensure uninterrupted access to safe drinking water through free hydration stations, while under #LollaForChange, Bisleri Bottles for Change will drive sustainability efforts with recycled benches, plastic collection points, and on-ground recycling support, reinforcing responsible consumption and waste management across the venue.
Commenting on the association, Samradha Tibrewala, Head – Partnerships and Revenue, BookMyShow, said, “From our very first edition, free and easy access to drinking water has been non-negotiable for us at Lollapalooza India. As the festival has grown in scale and intensity, ensuring hydration at every touchpoint has remained central to how we design the fan experience. Long-standing partners like Bisleri make this possible, helping us deliver hydration at scale, responsibly and seamlessly, year after year.”
Commenting on the association, Tushar Malhotra, Director of Sales and Marketing, Bisleri International, said, “Lollapalooza India is a high energy cultural space where hydration plays a critical role in enabling the overall experience. Over the years, our roles have remained clearly defined. Bisleri ensures hydration at scale, Bottles for Change enables responsible plastic management, and Bisleri Vedica brings a premium, culture-led presence that audiences recognize and engage with. Together, we focus on making hydration an integral part of the festival experience.”
Now in its fourth year, the Bisleri Vedica and Lollapalooza India partnership reflects a sustained, culture first collaboration that brings together premium engagement, access at scale, and sustainability in a way that feels natural and relevant to today’s festival audiences.
