The details that BMW is cleaning up are a sign.

In this decade, companies around the world have embraced the potential of intelligent programming for digital transformation and enhanced customer experience. An important use of AI is that it allows companies to use the pool of available information for intelligent business use.

BMW is one of the world’s leading companies specializing in cars and mobile vehicles. BMW applies expertise in key areas such as manufacturing, research and development, and customer service. BMW is also carrying out a special project on this technology, called Project AI, for the best use of advanced technology.

“Gradual intelligence is the key technology in the digital transformation process. But for us, the focus remains on people. AI supports our employees and improves the customer experience,” said Michael Wurtenberger, head of the BMW Group Project AI.

Not excluding the potential of AI-assisted training, BMW also uses traditional language to add value to customers, employees, and businesses. For better service, customers can get help from the BMW Personal Intelligence Assistant in the car. In improving management practices, staff rely on translations and help process issues.

Building car fires consume a lot of energy. BMW uses machine learning and data for power management in vehicles and buildings, and AI modeling to help customers manage driver and support staff.

AI application provided by BMW

Research and Development

The R&D department has developed an AI-based system for power vehicle management. In addition to fuel combustion, energy is used by the vehicle in a variety of ways, such as rechargeable seats, recliners, air conditioning, and towels. The AI ​​system uses behaviors and road modes and learns to adapt the use of energy in the vehicle for improved vehicle performance. This also helps BMW reduce CO2.

Electricity and flood supply

At BMW’s Steyr plant, the company uses an AI application to frame control functions, protecting empty bottles with belts. This program uses the image tagged by the team to identify the correct container. Once detected, the system controls the boxes by removing websites through the shortcut method. Other uses of AI in supply chain management include robotic applications for identifying the right components and designing the right paths to objects on the production line.


Technical specifications have been part of BMW’s operations since 2018. The company also won the Connected Car Pioneer Award in 2020 for its various AI programs. Its new series, the BMW 8 Gran Coupe, uses AI to paint the exterior of the car. AI is also used to check for faulty production.

Customer service

It’s silly for a company like BMW to use AI for consumer customers. When a customer goes to the service office with a complaint, employees use the data to sort out the problem / The database includes an intelligent search and AI component to help identify the problem and find the correct answers.

Housing administration

Built-in intelligence manages all information energy and provides information about energy consumption. The system uses weather information to heat and humidify buildings to make efficient and effective use. At its home in Munich, BMW has managed to save 1,200 MWh of heat per year.

Support functions

BMW is a huge car with a presence in over 100 countries. Usually, your customers, employees, and clients speak and produce recordings in these languages. BMW uses its AI-compatible solutions to help employees enter data into systems.


The BMW driver assistance system, such as the Driving Assistant Professional, works with intelligent technology. AI allows drivers and automated driver operations to park and keep communication safe. It also uses sensors to detect driver alert monitoring programs. Similar to smart assistants such as Google and Alexa, BMW’s Intelligence Personal Assistant is available for drivers who can navigate through voice recognition.

Follow and connect with us on FacebookLinkedIn & Twitter