New Delhi, May 15, 2025: boAt, India’s No.1 audio and wearables brand, has announced its integration with TWID, India’s leading rewards-based payment network to bring a seamless new payment experience to its customers through the “Pay with Rewards” feature. This strategic collaboration aims to make shopping not only more rewarding, but also more inclusive, by allowing boAt’s vast customer base to redeem their accumulated loyalty points across multiple programs when purchasing from the official boAt website.
With TWID’s cutting-edge technology embedded directly into the checkout flow, customers now have the option to use reward points, without needing to leave the platform or complete any additional steps. Whether buying the latest smartwatches, portable speakers, earbuds, or wireless chargers, customers can enjoy significant savings and flexibility at checkout – making the most of the rewards they’ve already earned.
Gaurav Nayyar, COO, boAt quoted, “At boAt, we always strive to enhance the customer journey. Our integration with TWID and the launch of ‘Pay with Rewards’ is a step towards smarter shopping. It’s about offering choice, convenience, and added value every time you buy.”
Commenting on the partnership, Rishi Batra Co-founder & COO, TWID said, “boAt has always been at the forefront of innovation, bringing music and technology together in ways that resonate with today’s generation. With our ‘Pay with Rewards’ technology, we’re ensuring higher conversions and ROI for them and enabling customers to seamlessly redeem their points to make every transaction more rewarding, Our goal is to turn reward points into a powerful payment option, and partnering with boAt is another crucial step in that direction.”
This integration supports boAt’s commitment to creating tech-enabled, customer-first shopping experiences, and TWID’s vision of making reward points usable as a universal currency. The feature is now live across boAt’s digital storefront.
