New Delhi, 30 September 2026: boAt has unveiled a new film under its ‘Upgrade to boAt’ campaign, bringing its CREST AI-powered smart audio experience into an unexpected situation involving two people, an 8×4 wooden plank and the middle of the ocean.
The film opens with a seemingly impossible situation. Stranded on a wooden plank in the middle of the ocean, one of the characters turns to CREST AI with a very specific question: is there any way two people can fit on the plank?
CREST AI responds with three possible ways to make the situation work. It suggests taking turns in the water, distributing the weight and balancing on the plank, or holding on to each other to keep fewer limbs in the water. Just when the conversation appears to have reached a practical solution, CREST AI throws in an unexpected question: “Wait, are you a Leo?”
The sudden shift in the conversation forms the film’s central humour, while also bringing out the conversational nature of CREST AI. Rather than positioning AI as something that needs to be accessed through a screen, the film places it directly within an everyday conversation, albeit in a decidedly unusual setting.
Built with Google Gemini, CREST AI brings conversational AI capabilities to compatible boAt smart audio devices, allowing users to ask questions, explore ideas and continue natural voice-led interactions through their earbuds.
The film builds on boAt’s ‘Upgrade to boAt’ proposition, which looks beyond a conventional device upgrade to how smarter technology can become part of everyday interactions. In this case, an unusual question on a plank in the middle of the ocean becomes an opportunity to demonstrate how AI can respond, engage and keep a conversation going.
With the latest film, boAt uses an exaggerated and humorous situation to bring its CREST AI proposition to life, highlighting the shift towards smart audio devices that can do more than simply play what users want to hear.
