Gurugram, 26 June 2026: boAt, India’s No. 1 audio and wearables brand, has launched its new ‘Approved By’ campaign for the recently introduced Airdopes ProClip, transforming two of the biggest consumer questions around open-ear audio into celebrity-led challenges.
As open-ear audio emerges as a fast-growing category globally, Indian consumers continue to have questions around whether open-ear earbuds stay securely in place and whether they can deliver private listening despite their open design. The ‘Approved By’ campaign addresses these concerns through relatable, real-world situations featuring Sonam Bajwa and Ambrish Verma.
The campaign comprises two digital films, each built around a key consumer concern.
In the first film, Sonam Bajwa puts the secure fit of the Airdopes ProClip to the test through energetic dance routines, rapid movements and signature hair flips. What begins as a challenge quickly turns into an endorsement of the product’s secure open-ear design, with Sonam concluding, “Mainu lagda si main ziddi aan, par eh taan mere ton vi zyada ziddi nikle.”
The second film features actor and creator Ambrish Verma on a bustling film set, where he tests one of the most common concerns associated with open-ear audio: private listening. Moving through a busy environment with audio playing at full volume, he discovers that the experience remains private while still allowing him to remain aware of conversations and activity around him.
Through the two films, boAt uses entertainment and relatable situations to demonstrate how open-ear audio can balance comfort, privacy and situational awareness for Indian consumers.
Commenting on the campaign, a boAt spokesperson said, “With open-ear audio still an emerging category in India, consumers naturally have questions around fit, comfort and privacy. The ‘Approved By’ campaign was created to answer these questions through real-life situations that make the category easier to understand and experience.”
The campaign is now live across boAt’s digital and social media platforms, with Sonam Bajwa and Ambrish Verma leading the two films.
Designed for India’s dynamic listening environments, the Airdopes ProClip combines an open-ear design with secure fit, minimal audio leakage through Sonic Seal technology and ambient awareness features that allow users to stay connected to their surroundings. The product is available in Champagne White, Grey and Wine at a launch price of INR 1,599 across boAt’s official website and leading e-commerce platforms.
About Imagine Marketing Limited
Imagine Marketing Limited, the owner of boAt, is one of India’s leading consumer technology companies and the country’s No. 1 player in the branded personal audio segment. Founded in 2015, boAt has grown into one of India’s most recognized lifestyle brands. Starting in personal audio, the company has expanded across wearables, charging solutions, audio-visual products and other lifestyle technology categories, reflecting its evolution into a broader consumer technology company. Rooted in its Make in India commitment, boAt increasingly designs and manufactures its products in India, with 71% of total units produced locally in FY2025. Supported by boAt Labs, its in-house R&D centre with over 100 engineers, the company continues to drive innovation across categories. Guided by consumer-first design and disciplined execution, boAt returned to profitability in FY2025, marking a significant milestone in its evolution into a diversified consumer technology company built for long-term growth.
