Boddess goes Omni-channel with the launch of its first flagship store

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~An array of trending international and homegrown brands that mark their retail entry with Boddess’ Flagship Store
~India’s first Experiential and Digital beauty store offering a range of exciting experiences for its consumers ~

Gurugram, 13th January, 2022 – Beauty Retailer Boddess.com opens its first flagship store in Ambience Mall, Gurugram. After its exciting online launch with over 100+ beauty brands, Boddess now opens with 1700sq feet of beauty space dedicated to top International brands in Skincare, Make up, Haircare and Body Care. Powered by Digital Tools, Augmented Reality and Virtual Shopping experiences, the store seamlessly integrates its features to deliver a truly unique customer journey.

The Boddess Store is the Ultimate Beauty Destination offering curated beauty ranges, tech enabled touchless tools, smart personalization, elevated service stations with best in-class specialists: skin experts, make-up artists, hair experts and beauty advisors.

The store presents an array of truly exciting world class brands like supermodel Miranda Kerr’s Kora Organics, Korean Luxury Skincare brand Sulwhasoo, Laneige, Innisfree, Natural Skincare brand; Caudalie, the Cult Make up brand; Anastasia Beverly Hills, Cruelty Free & Vegan Skincareand Body care brand; The Body Shop, luxury Haircare brands; Kevin Murphy and Olaplex. Premium brands like Issey Miyake, Carolina Herrera, Mont Blanc, Paco Rabanne, Burberry, Givenchy, Salvatore Ferragamo and more, are also a part of the assortment.

Award winning International Farm to Beauty brand; Juice Beauty makes its first entry into India Retail at the Boddess Store. Boddess is bringing in many exclusive international brands over the next few weeks across its online and offline store to provide a truly Omni-channel experience for customers.

For the first time, a dedicated section has been provided to Men’s grooming to cater to this exciting segment in the beauty industry. It doesn’t end here, the store also hosts a plethora of well-known D2C homegrown brands like Minimalist, Dot & Key and The Man Company.

Equipped with Augmented Reality Technology and Virtual Beauty Tools, the brand invites its audience to take a glimpse into the future of digital beauty retail in India. From Magic Mirrors that work as skin analyzer and make-up try on to interactive screens and experiential zones, to multiple strategically positioned touch points providing customers with a seamless digital and physical experience.

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