Mumbai, October 7, 2026: Everyday life comes with its share of little problems – an unorganised fridge, containers that never seem to fit, or simply running out of ideas for what to put in your juicer. Borosil’s new campaign, ‘Designed for a Better You’, turns these everyday moments into two playful films.
Conceptualised by Sideways, the campaign features films for Borosil Klip & Store Containers and Borosil Slow Juicer, showing how thoughtful design can change what you notice, what you care about and make everyday experiences simpler and better.
The Klip & Store film taps into the universal frustration of an unorganised refrigerator. Instead of always trying to fit things in the fridge, the film demonstrates that sometimes, we simply need to make better use of the space we already have and Borosil’s product design enables this. Through familiar, humorous situations, the film demonstrates how better organisation can make the everyday fridge experience easier. The Juicer film takes a more playful route, celebrating the act of experimentation.
Together, the films bring a never seen before visual language to capture the spirit of ‘Designed for a Better You’.
Abhijit Avasthi, Founder, Sideways:
“We wanted to find the small, everyday moments where better design can genuinely make a difference. And then it was a matter of putting it out in the most beautiful way possible.”
Barnali Shankar, VP Marketing, Borosil:
“Our latest campaign, ‘Designed for a Better You’, shows how much thoughtful design matters in making everyday life better. Built around a simple yet powerful consumer truth, that good design should work seamlessly around people and their lives, the campaign brings to life the role that well designed products play in everyday routines. Every Borosil product is created with the consumer at the centre, understanding what they need and designing solutions that make their everyday routines easier, more intuitive and more enjoyable.”
