Mumbai, India, 8 May 2026: In a world where people are constantly surrounded by creators, trends and digital influence, Bournvita is bringing the conversation back to the person who shaped them first – their mothers.
This Mother’s Day, Bournvita launches #OGInfluencer, a heartfelt campaign celebrating mothers as a child’s very first and most enduring influence. Long before social media became part of everyday life, it was mothers who quietly shaped values, built confidence, encouraged resilience and prepared children for life, one everyday moment at a time.
At the centre of the campaign is a film that captures the often-overlooked moments that define parenting. From waiting beside the cricket nets and cheering through one more lap at the pool, to comforting a child after a difficult exam or helping them bounce back after failure, the film shines a light on the quiet, consistent role mothers play in shaping who their children become.
Rooted in Bournvita’s long-standing belief in tayyari, the campaign celebrates not just physical preparation, but also the emotional strength and resilience mothers help build in their children every single day.
Speaking about the campaign, Nitin Saini, Vice President, Marketing, Mondelez India, said, “For generations, Bournvita has partnered with mothers in their child’s growth journey. With the #OGInfluencer campaign, we wanted to celebrate the role mothers play in shaping who we become long before the world starts influencing us. Their encouragement, values and everyday support leave a lasting impact, and this campaign is a tribute to that influence.”
Bringing the thought alive beyond the film, building up to Mother’s Day, creators across genres and across platforms have also been sharing personal stories, childhood memories and messages for the mothers who shaped their journeys long before followers, likes and platforms became part of their lives.
Kainaz Karmakar & Harshad Rajadhyaksha, Group CCOs, Ogilvy India said, “Bournvita as a brand would not have enjoyed the status it does, if Indian mothers across decades would not have made place for it in their homes and hearts. So, when our Sr. ECD, Akshay Seth, wrote this gem as an ode from Bournvita, acknowledging all mothers as the first, the strongest, the OG ‘influencers’ of their children, we knew the message would hit home for Mother’s Day. The rest of the magic in this beautiful film came from Bob, our film director. The film has so many relatable characters that so much of our audience will love and identify with.”
With #OGInfluencer, Bournvita continues its enduring association with mothers and their role in preparing children for life, reminding audiences that the strongest influence often comes from someone who has been there from the very beginning.
About Mondelez India
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been present in India for more than 75 years. The company introduced Cadbury Dairy Milk and Bournvita in India in 1948 and since then has been a leader in the chocolate category in the country. Part of Mondelēz International, the company has iconic brands like Cadbury Dairy Milk, Cadbury Dairy Milk Silk, Cadbury Celebrations, Cadbury Bournville, Cadbury 5Star, Cadbury Perk, Cadbury Fuse, Cadbury Gems, Cadbury Bournvita, Tang, Oreo with Chocobakes among several others in its portfolio. Headquartered in Mumbai, the company has sales offices in New Delhi, Mumbai, Kolkata and Chennai and manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh, and Andhra Pradesh, in addition to a global Research & Development Technical Centre and Global Business Hub in Maharashtra and a vast distribution network across the country.
