Mumbai, May 13, 2026: Bowlers, India’s trusted dog nutrition brand from Allana Pet Solutions (APS), the pet food division of Allana Consumer Products Ltd. (ACPL), has launched the Bowlers Premier League (BPL), a first-of-its-kind community campaign fronted by India’s cricket captain Shubman Gill, built entirely for dog parents across India.
Watch the campaign film here: https://www.instagram.com/reels/DYCkZ1gIOOS/
Shubman Gill collaborates with Bowlers Pets for a quirky new campaign called Bowlers Premier League which is a fun, community-led campaign built specially for pet parents across India. The campaign positions pet parenthood as its own premier league, inviting dog parents to share stories, funny moments, and content with their dogs competing for the most enviable prize in the history of pet parenthood including an all-expenses-paid international trip for themselves, their best friend, and their dog.
Commenting on the launch, Manish Bandlish, Managing Director, Allana Consumer Products Ltd., said, “The Bowlers Premier League has been created to celebrate India’s growing community of highly engaged dog parents through a format that is participative, culturally relevant, and digital-first. As a brand, Bowlers Pets has always focused on building deeper connections with pet parents, and this campaign further strengthens that approach with Shubman Gill continuing to play a key role in the brand’s journey.”
To enter, dog parents simply follow @bowlerspets on Instagram and comment “BOWLERS” on the campaign post.
The grand prize is an all-expenses-paid international trip for the winner, their best friend, and their dog along with Shubman Gill signed merchandise and three months’ supply of Bowlers Pet Food. The campaign is live now and open to dog parents across India.
Bowlers offers a range of dry and wet food tailored for puppies, adults, and large breeds, alongside care and treat offerings like high-protein jerky treats and meat bars. Every recipe is developed with veterinary nutritionists, tailored to India’s climate and pet needs, and crafted with end-to-end quality control from sourcing to packaging. All products are manufactured at Asia’s largest automated pet food plant in Zaheerabad, Telangana.
About Allana Consumer Products Ltd. (ACPL)
Allana Consumer Products Ltd. (ACPL) is part of the 160-year-old Allana Group, one of India’s largest and most respected global food companies. ACPL manufactures and distributes a wide portfolio of high-quality food products across both B2B and B2C categories, spanning coffee, pet food, bakery essentials, animal nutrition, frozen fruits and vegetables, French fries, and premium ice creams.
Within this portfolio, Allana Pet Solutions (APS) develops and exports nutritious, science-backed pet food. Its brands Bowlers (for dogs) and Purrfeto (for cats) are crafted to deliver health, taste, and overall well-being, reflecting ACPL’s commitment to global standards of excellence in pet care.
