When Camikara teamed up with BlackCab, the mission wasn’t just to sell a premium product; it was to craft a cultural narrative that positioned Camikara as a brand synonymous with creativity, authenticity, and progressive thinking. The challenge? To move beyond conventional campaigns and create experiences that resonate.
The Camikara Bartender Challenge: Creativity Behind the Bar
For the first time, bartenders across four major cities were given the stage to showcase their talent in an unprecedented competition that offered a grand prize of ₹1 million. The challenge wasn’t just about participation; it was about creating noise in a cluttered event space and making Camikara the name on every mixologist’s lips.
What followed was beyond expectations. From inventive cocktail recipes to jaw-dropping presentations, the competition turned into a celebration of artistry and craftsmanship. The energy didn’t just stay behind the bar, it exploded online. With 21 posts in a single day and 80+ posts in just one month, the campaign bridged the gap between digital buzz and on-ground experiences, making the Camikara Bartender Challenge a cultural moment that put the brand firmly in the spotlight of India’s mixology scene.
The Outcome: A Brand That Lives Beyond Categories
The Bartender Challenge anchored Camikara in creativity and community, while giving it a voice in cultural change.
For Black Cab, this wasn’t just campaign execution; it was proof that a brand can thrive in multiple worlds while staying true to one ethos: courage, creativity, and storytelling. With Camikara, we didn’t just market products, we sparked conversations, built communities, and set the stage for what’s next.
