Kolkata, 17 October, 2026: This festive season, Kolkata’s love for the sumptuous sandesh – is getting a delicious new chocolatey twist! Britannia Bourbon, India’s No. 1 Bourbon biscuit has teamed up with Banchharam’s, Eastern India’s iconic sweet shop, to bring special-edition Britannia Bourbon Chocolate Sandesh.
Britannia Bourbon Chocolate Sandesh made with Britannia Bourbon biscuit and sprinkled with crunchy biscuit crumbs, promises to be a delicious addition to the City of Joy’s festive gatherings, pandal hopping, gifting and everything else in between.
For decades, Banchharam’s has been winning hearts across India, carrying the cherished legacy of authentic Sweets and Savouries from its roots in the East to the vibrant South. Led by its Directors, Abhijit Ghosh, Subhajit Ghosh and Bikramjit Ghosh,the brand has grown from a humble shop in Central Kolkata to a highly loved brand with over 34 outlets across Kolkata, Bengaluru and Mumbai. The synergies made Banchharam’s the destined partner for Britannia Bourbon, India’s beloved no. 1 Bourbon biscuit, to bring a new expression of chocolate to Kolkata’s festive table.
Commenting on the festive edition, Siddharth Gupta, VP – Marketing, Britannia said, “With this festive edition Britannia Bourbon Chocolate Sandesh, we’re bringing together the unmistakable indulgence of Britannia Bourbon and the iconic Bengali mishti heritage of Banchharam’s to create something truly special. At Britannia, we believe in the power of Many Indias – the many cultures, traditions and tastes that make our country unique. Britannia Bourbon’s commitment is to stay culturally relevant by celebrating these distinct identities in ways that feel authentic and meaningful to people. And what better way to celebrate the spirit of Kolkata than through a collaboration that brings together two much-loved originals, creating a delightful new expression of a flavour that resonates with today’s consumers while staying rooted in tradition.”
Banchharam’s Sikharesh Saha – Chief Growth Officer added, “The festive season and Sandesh go hand in hand, and Banchharam’s have always been an Integral part of Eastern India’s every Celebrations. Partnering with Britannia Bourbon gives us an opportunity to bring a fresh, chocolatey twist to a much-loved festive tradition. It’s an exciting coming together of our sweet-making heritage and Britannia Bourbon’s iconic chocolatey taste, created especially for Kolkata “The City of Joy”, that loves its traditions but is always ready to try something new.”
The campaign has been conceptualised and executed by Schbang. “The festive period in the City of Joy calls for something special, so we brought the OGs together! Bourbon’s iconic chocolate-chocolate-chocolate indulgence with Banchharam’s legendary Sandesh in an OG collab to celebrate Bengal’s love for all things sweet,” said Samarth Pandey, AVP Brand Solutions, Schbang
The limited-edition Britannia Bourbon Chocolate Sandesh will be available during the festive period* across Banchharam’s outlets in Kolkata and Netaji Subhash Chandra Bose International Airport. Consumers can also find the Britannia Bourbon × Banchharam’s festive offering on Swiggy and Zomato, making it easier to bring a little chocolatey sandesh magic home, wherever the festive adda takes them. And because no festive season in Kolkata is complete without a pandal hop, the collaboration will also come alive at three prominent pandals through special Britannia Bourbon × Banchharam’s counters.
About Britannia Industries
Britannia Industries Limited is a 100+ year old leading Indian food company with a strong household presence and a portfolio built around trust, quality, relevance and value. With an annual revenue of over Rs. 191 billion, Britannia continues its evolution from a traditional biscuit-led business towards a broader “Responsible Global Total Foods Company”, with a focus on expanding categories, formats and consumer occasions while strengthening its core brands. The company’s focus categories include – Biscuits, Wafers, Milk Beverages, Cheese, Bread, Cakes, Rusks & Croissant, Paneer, Ghee, Greek Yoghurt, with trusted & iconic brands such as Good Day, Marie Gold, Milk Bikis, NutriChoice, Britannia The Laughing Cow Cheese, Winkin’ Cow, Britannia Gobbles etc. Britannia products are available in over 80 countries. The Company manufactures its products in nearly 100+ factories, which are made available in over 30 lakh outlets to eventually reach over 180 million households in the country.
