With schools out of session, no fun nights and no lunch boxes shared this year, kids are already being cooped up in their homes, Britannia Cake tries to enhance enthusiasm among children with the new Britannia Cake Layerz.
Britannia, in partnership with the Bangalore office of GREY company, has released a TVC confirming the arrival of the new product. The TVC video shows a conversation between a boy and his grandfather, who tries to help him and his father with the trendy hairstyle. As the TVC progresses, so does the light-hearted fun with the grandfather offering Britannia Cake Layerz as a gift for the boy, who wants two cakes to change their hair and gets an enjoyable surprise in exchange. The campaign’s playful sound draws out some of Britannia Cake Layerz ‘indulgent qualities that make it kids’ favourite.
Vipin Kataria, Head-Adjacency Company, Britannia Industries, said, “Britannia Cake Layerz is a special, thrilling and enjoyable format that can carry the smile to a kid’s face. This is also an interesting modern addition to traditional cake styles as well as being a joy for kids and as we keep up with the trends in this area, we aim to bring a whole new feeling with this product to our customers.
Gautam Bhasin, creative group chief, Grey India said, “Although the launch of a new cake style is at the heart of the ad, the challenge was to make it amusing and connected. And we gave it a strange twist with a joke between a kid and his grandfather and father, bribing him with the cake to make their hairdo like his.
Before this TVC campaign, Britannia came up with various exciting videos with Grey Company. With the spread of the shutdown and pandemic, customers have reassessed their purchasing habits and become more aware of the interest. In an indulgent offering of Rs 5 and two enticing flavours – Chocolate and Orange – Britannia Cake Layerz was introduced to recognise this emerging need. The two flavours are widely preferred by the kids and the price of these cakes is also kept nominal. Any kid who wishes to eat some delicious cake can buy and enjoy it.