Britannia Winkin' Cow Scores Big with 'Cow Corner Shots' Campaign at IPL 2024
Britannia Winkin’ Cow and Schbang team up to bring ‘Cow Corner Shots’ to life at IPL 2024 with an eye-catching 10-second Aston Band. The campaign aims to educate cricket fans about the Cow Corner and associate the excitement of this shot with Winkin’ Cow Thick Shakes. The Aston Band starts with a player hitting the ball straight to the Cow Corner, followed by a stunning display of the word ‘WOWWW’ that transitions into the tagline ‘Sip the Wow.’ The integration of the cow mascot, products, and logo strengthens brand recall, making this campaign a perfect blend of cricket action and delicious indulgence. Get ready to ‘Sip the Wow’ with every Cow Corner Shot this IPL season.
Schbang, established in 2015, is a Creative, Media, Technology Transformation company with offices across Mumbai, Bangalore, Delhi-NCR, London, UK, Amsterdam and Stockholm. With a team of 1000+ members, it delivers growth-driven end-to-end solutions across creative development, strategic advisory, film production, web, design, content, data science, and media planning & buying verticals. It is also a valued Google Premier Partner, Adobe, Hubspot, MoEngage, Shopify, ONDC, and Zoho Premium Partner. It has featured as a LinkedIn Top 25 start-up in 2018 and 2021 and on the Financial Times’ 450 High Growth Companies in the Asia Pacific List. In the last few years. Schbang has created some exciting and award-winning digital work for brands like Jio, Britannia, Fevicol, Ashok Leyland, Garnier, Cipla, Finolex Pipes, Crompton, Philips, Kaya Skin Clinic, London Dairy, Johnson & Johnson Baby, Mattel, ASUS, Kotak811 and many more brands.
