Bengaluru, November 7th, 2025: Scapia, India’s leading travel fintech platform, announced the launch of its Winter Release with an insight-driven campaign titled “Travellers on Our Mind. All the Time.” Through this launch, Scapia introduces three new offerings – Scapia Store, Scapia Experiences, and the Scapia Add-On Credit Card, brought to life in a trio of humorous, slice-of-life films that celebrate Scapia’s unique obsession with travellers.
The campaign cements Scapia’s position as a brand built by travellers, for travellers, highlighting
how genuine consumer understanding transforms into delightful product design and
storytelling. “At Scapia, we are constantly thinking about travellers, it’s at the heart of everything we do,” said a Scapia spokesperson. “Every product begins with one question: how can we make travel better for our users? This campaign brings that belief to life in a more human and creative way. It captures our obsession with travellers and how that passion shapes not just what we build, but also the stories we tell.”
Campaign Idea: Thinking About Travellers, Always
The creative thought springs from a simple but powerful truth – Scapia’s team is always thinking about travellers and their needs, even in the most unexpected situations. Conceptualised and written in-house by Scapia’s creative team and created by Bratman Films the campaign captures how travel and Scapia effortlessly weave into everyday life.
Each film takes a familiar, relatable moment and turns it into a reflection of the brand’s traveller-first mindset – from an ice cream date that sparks the idea of add-on cards, to a grandmother planning a Himalayan escape, and to a couple debating nail paint shades. The campaign expands Scapia’s growing ecosystem of travel-focused offerings and doubles down on its belief that travel doesn’t start or end with a trip, it lives in the details of daily life.
The Three Films: Humor Meets Product Truth
The campaign unfolds through three light-hearted, slice-of-life films that merge humour, warmth, and insight to introduce Scapia’s newest offerings:
- The Add-On Credit Card
A couple’s ice cream date takes a playful twist when the conversation ignites the idea of an Add on Card. The film highlights how the Add-On Card lets families and loved ones share rewards, airport privileges, and independence – without OTP hassles or secondary card friction. Watch the film here.
- Scapia Store
After a family spat, a grandmother declares she’s heading to the Himalayas – prompting her family to
pack her off with trekking gear from the Scapia Store. The film humorously introduces the Store’s curated travel products, organised by destination, theme and and weather, and easily redeemable through Scapia Coins. Watch the film here.
- Scapia Experiences
During a playful debate over nail paint shades, a partner compares it to choosing from Dubai’s many desert safaris – “they all look the same, until you know what to look for.” The film introduces Scapia Experiences, which helps users explore 5,000+ curated adventures through smart filters and Scapia Coin redemption. Watch the film here.
With its blend of humour, warmth, and authenticity, Scapia’s Winter Campaign reflects the brand’s creative evolution and unwavering focus on the traveller. More than a product launch, it celebrates Scapia’s traveller-obsessed mindset, one that runs through its DNA. With this Winter Release, Scapia now spans seven travel categories, expanding beyond credit and bookings into discovery, shopping, and experiences. Each launch takes the brand closer to its vision of a complete travel platform connecting every stage of the journey, from planning to payments, shopping to exploration.
