Business Upturn announces launch of its news app

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Leading Mumbai-based news portal Business Upturn has announced the launch of its app on Android and iOS, which offers the best of its journalism in one interface. The app is another milestone in the firm’s ongoing investment in digital growth.

The core features of the Business Upturn app includes speed and a features section which allows users to stay on top of the latest events throughout the day. Topics are curated to allow readers to seamlessly navigate between stories and categories.

Optimised for mobile as well as tablet devices, the app can be downloaded for free via Google Play and Apple Store. Currently in its beta version, an updated version with full features will be released soon.

“The app has been designed to ensure that our subscribers have the best possible experience of journalism,” informs Vipul Sipani, founder, Business Upturn. “Allowing the user to select their interest categories while setting up the app, its next version will serve news based on the user’s interest,” he added.

Headquartered in Mumbai, the financial capital of India, the Business Upturn group has an array of various websites and portals. Founded in 2019, it hit headlines after acquiring a Canadian news portal. It continued to catch attention after a tie-up with US-based newswire services.

As per a report, in its short span of existence, the Business Upturn site has garnered 35 million hits, setting a record or sorts among new age websites.