National, June 18, 2026: BytePe, a new-age consumer-tech platform for premium smartphones and gadgets, has announced the launch of its ‘Zero Cost Store’, bringing together No Cost EMI and Cardless EMI options under a single, simplified shopping experience. As part of the expansion, the company has also onboarded several premium brands, including Dyson, Marshall, Mokobara, EDT, and Protouch, further diversifying its product portfolio beyond smartphones.
The launch marks a significant step in BytePe’s evolution from a smartphone-focused platform to a broader technology and lifestyle marketplace. Through the Zero Cost Store, consumers can now access a wider range of premium products with flexible payment options designed to reduce upfront financial barriers and improve affordability.
The initiative comes at a time when consumer aspirations for premium products are rising, while the sheer volume of choices available online often makes product discovery more challenging. Through its curated marketplace approach, BytePe helps consumers discover genuine technology and lifestyle products sourced directly from brands, eliminating the need to sift through thousands of search results. Combined with No Cost EMI and Cardless EMI options, the platform aims to make premium products more accessible, convenient, and affordable for a wider segment of Indian consumers, including those without access to traditional credit cards.
Founded by serial entrepreneur and former Flipkart leader (Senior Director, Recommerce), Jayant Jha, BytePe is building a new model for technology access through flexible ownership, financing, and upgrade-led solutions. The platform currently offers products across categories including smartphones, laptops, wearables, audio devices and accessories from leading global brands.
Commenting on the launch, Jayant Jha, Founder & CEO, BytePe, said, “Indian consumers today are more aspirational than ever before, but they are also becoming increasingly conscious about how they spend and finance their purchases. At BytePe, we believe access to premium products should not be limited by traditional payment barriers. The launch of our Zero Cost Store reflects our vision of creating a more inclusive and flexible commerce ecosystem where consumers can choose how they access and pay for the products they want. As we continue to expand our brand portfolio and financing capabilities, our focus remains on building the future of technology and lifestyle commerce in India.”
The introduction of brands such as Dyson, Marshall, Mokobara and Tyson VT Pro Touch reflects BytePe’s strategy of expanding into adjacent premium categories while catering to the evolving lifestyle needs of modern consumers. The company plans to continue strengthening its ecosystem through partnerships with leading brands, financial institutions and technology providers. With the launch of the Zero Cost Store, BytePe further strengthens its position as a technology-first, credit-enabled commerce platform, enabling consumers to access premium products through greater flexibility, convenience and choice.
About BytePe
BytePe is a new-age consumer-tech platform that enables consumers to access premium smartphones and technology products through flexible subscriptions, financing solutions, and ownership models. Founded by Jayant Jha, former co-founder of Yaantra, BytePe is focused on making premium technology more accessible, affordable, and flexible for India’s next generation of consumers.
